NBC News’ unparalleled reach, combined with its exceptional portfolio of media platforms, provides brands that advertise in the news unprecedented access to an ideal consumer base. Advertise on NBC News to leverage this unmatched audience value and boost your brand’s visibility.
Audience Value
More than
2 in 3
American adults reached by NBCU News Group properties each month
(68% reach)
Top 3
quarter
on record for NBC News NOW in Q1’24, driven by Live + VOD consumption
+43M
incremental unique visitors when adding NBC News digital to NBC News linear (+53% lift)
Source:
NBCU News Group Monthly Reach: Comscore XMedia Total View Report, Monthly Average based on February 2024. Total View Report. United States data. P18+. Telemundo based on Telemundo Noticias and Telemundo Local.
NBC News NOW: NBCU DAVD. YoY claim: (1/1/24-4/1/24) vs. (1/1/23-4/1/23). Includes FEP only. (2) Peacock Internal Data, Time Spent, 1/1/24-4/1/24. (3) News Now: Adobe Analytics & Partner Dashboards, Monthly Live + VOD Hours Viewed. Some platforms are estimated for the final week in March 2024 due to data delays
NBCNews.com reach lift: Comscore XMedia Total View Report, Monthly Average, January 2024. NBC News = NBCNews.com (Digital) and regularly scheduled and special news programming on NBC linear. United States data. P18+. Today is vs. GMA and CBS Mornings.
Impact & Environment
+81%
higher search engagement
for brands that engage in in-program news advertising
vs. for brands that engage in competitive broadcast news advertising
2.4 ads
on competitive broadcast programming generate the equivalent search impact as 1 ad on NBC News programming
Source:
Ad Search Engagement: EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming YTD (1/1/24-2/4/24). News and Information Programming Genre.
Competition
NBC News Group:
#1
news organization in the U.S. for cross-platform reach, reaching 169M de-duplicated viewers/visitors across TV and digital in February 2024
#1
news organization in the U.S. on TikTok, based on followers and views.
Source:
#1 news organization in the U.S. for cross-platform reach: Comscore XMedia Total View Report, Monthly Average based on February 2024. Total View Report. United States data. P18+. Telemundo based on Telemundo Noticias and Telemundo Local.
#1 news organization in the U.S. on TikTok, based on followers and views: ListenFirst and Partner Portals. 1/1/24 – 4/28/24.
Premium Content
