Never Too Small to Think Big:
Building Your Brand and
Community Connections

Acting “as if” starts with putting yourself into the brand manager’s shoes. It’s likely the person wearing that hat will be you. Ask yourself: what storytelling skills do you have? Or, can you collaborate with someone to help in that area? What insights can you gather to create an identity for your brand, one that will raise awareness and let people know that you not only exist, but you are also the best option for their needs?

Technology allows us to know more about our prospects than we ever have known before. Plus, as a small business, it’s likely you have a local market advantage and can apply the human touch by participating in local events, joining local organizations, and reinforcing your brand’s involvement in the community. This could generate positive word of mouth which would make your online initiatives even more effective.
Be a genuine part of your community.