Welcome to NBCUniversal’s Open Doors, presented by State Farm® – our new initiative that supports all small businesses across the country, with a special spotlight on minority small businesses.
Minority businesses account for more than 50% of the 2 million new businesses started in the U.S. in the last 10 years[1]. These successful enterprises have not only helped to create 4.7 million jobs, but now there are more than 4 million minority-owned companies in the U.S.[2], and while the number of minority-owned businesses continues to increase, much more still needs to be done to encourage and strengthen the community.
That’s why we want to ensure that all small businesses have access to our playbook, filled with downloadable resources, tips and strategies, advertising tutorials, and best-in-class business practices. In addition to utilizing our handy resources, you will also find a variety of insightful content relevant to small business owners.
Open Doors is crafted to be a two-way street. To best support the small business community, we need to hear from the ones who bring it to life! We want to feature advice directly from small business owners across the country right here in our playbook. Use #NBCUOpenDoors across all social platforms for a chance to have your post amplified to the entire Open Doors small business network! Check out some of the advice coming from the small business community here.
Our goal is to help owners grow their “labor of love” because we all know when small businesses succeed, communities thrive!

You can get started here with our downloadable resources. NBCUniversal and State Farm worked with subject matter experts to develop these materials specifically for small business owners like you!
In this section, you will find information like:
- Marketing 101 Resources to help start planning your business, reach your audience, and develop marketing creative.
- Step By Step Guides to manage protecting your business.
- Worksheets to establish checklists and manage cash flow.
Just fill out the short form below to get access to this invaluable information now.

As you continue to browse through our site, you can explore our variety of videos and articles from the networks of NBCUniversal and State Farm.
From educational to inspirational and everything in between, gain insight from guides and stories relevant to the small business community.
CNBC, NBC News and TODAY content featured herein was independently created by CNBC and NBC News Editorial and then promoted within Open Doors upon request from our sponsor, State Farm.
Sources: [1], [2]: https://www.sbc.senate.gov/public/index.cfm/minorityentrepreneurs