In the near future, identity fueled by first-party data derived from trusted consumer relationships will be the new currency and industry standard.
NBCUnified delivers on our promise from last year with NBCU ID, unifying first-party consumer data sets from across NBCU—with unprecedented speed and efficiency thanks to our partnership with Snowflake—to enable best-in-class targeted and personalized consumer experiences. And with NBCUnified Audiences and NBCUnified Consumer Match, you’ll be able to transact against our 200M NBCU IDs and hundreds of first-party consumer attributes at scale.
We’re opening up access to our best-in-class first-party data & identity platform, NBCUnified, for you to unlock unmatched precision targeting, person-level insights, and more transparent measurement and attribution, all in a privacy-minded way.
Data is only as good as the systems you use to activate it. The most efficient and scalable systems are automated and interoperable, enabling secure collaboration and creating better standards for the entire industry.
We’re adding more scale for you in streaming with Peacock AX, across platforms with iSpot viewership data, and across the entire premium video industry with our OpenAP OpenID integration. We’re increasing automation by fully enabling programmatic buying on Peacock and by modernizing your workflow to bring you automated cross-platform RFPs, in partnership with Salesforce and Mediaocean.
One Platform enables you to activate across linear and digital with a single audience, a unified media plan, and the flexibility to execute your media buys in a managed or self-service way, all while saving you time and money with automated workflows.
The consumer’s ad experience is tied directly to the user experience and should be as enjoyable as the content itself.
Our impactful data-driven innovation experiences empower you to generate excitement, engagement, and unbeatable results in an impactful environment for the consumers that matter to you.
In 2024, our current measurement industry standard will disappear. Now is the time to embrace cross-media measurement and a shared, multi-currency future.
Following the certification of iSpot.tv for national cross-platform currency, we are proud to introduce our newest eight certifications, with more on the way, building an interoperable, level playing field for you. With our newly launched Measurement Certification website, you can learn about each of our certified partners and even apply for certification of your own.
The future of measurement is here. We have the data, technology, and partnerships in place to measure what you care about most: your ads and your performance.
We’ll bridge the technology and content strategy and explore new ways to engage audiences and forge strong connections in spaces like streaming. You’ll learn new insights from Peacock, how we’re innovating based on those results, and how these tools can help your business succeed.
We’ll bring it all together from two iconic stages: in the morning with our Upfront at Radio City Music Hall, followed by a Telemundo Celebration that evening at the Ziegfeld Theatre. All day long, we’ll celebrate the culture-defining content that shapes the world, in both English and Spanish. We’ll lift up the stories that hundreds of millions of consumers trust, connect with, and rely on no matter the stage or screen—and preview what’s coming next, and how you can be a part of it.
At ONE22, our annual developer conference, we’ll showcase the technology stack that’s the foundation of One Platform—including the latest data, measurement, and activation capabilities—and how you can use identity, innovation, impact, and interoperability to grow your business.