NBCUniversal’s ONE21 was a first of its kind event that laid out our vision for a future in which consumers view media and technology as one experience. In an open invitation to our industry, visionary leaders from Comcast, NBCU, Sky, and many of our partners shared innovations across our business that empower us to meet consumers where they are. ONE21 redefined what it means to be a developer:

We hosted ONE21 because at Comcast, NBCUniversal, and Sky, consumers continue to invest their time with us on a global scale. This relationship gives us valuable insight into the consumer experience, informing key strategies for our business.

We’ve seen the future is an intersection of these three paths: broadband connecting people every day, aggregation of content and culture from around the world, and streaming that gives consumer safe, easy access to this content. Watch our business leaders share insights across broadband, aggregation, and streaming, and learn how this informs our vision for consumer connection.

NBCUniversal One Platform™ reflects this future. It takes the complexity of a dynamic consumer experience and simplifies it for you, delivering your audiences at scale and driving real results. Read our unified story below to see what’s possible with NBCU. Explore the trends informing our technological transformation, key takeaways for your business, opportunities for you to plug in and develop the future with us. Contact us for more information and if you missed the event, watch it here.

The Insight:

With the acceleration of all things digital, trust is critical for consumers and brands alike, particularly when it comes to how media and technology companies handle consumer data. That’s why we’re building our advertising technology platform with trust at the very forefront, to ensure safety for our viewers and our marketing partners.

The Takeaway:

Plug in to One Platform in the way that works best for you, no matter your company size, because we’re building an open future together.

One Platform is NBCU’s audience-first approach to modern media and our proprietary technology stack, designed to remove the complexity of traditional media buying to help you reach your preferred audience on a single media plan with a single guarantee. In other words, One Platform is:

It seamlessly brings together linear and digital audiences on one simple media plan.

It uses robust consumer data to find and optimize your audiences to deliver measurable business results.

It replaces manual processes with software at every step of the journey to make media buying faster, easier, and less expensive.

One Platform is not a new tool for you to learn. It plugs in to your existing systems, letting you work the way you want to work, with the software you already have.

ONE21 showcased our One Platform development and invited partners to plug in and reach out to help build the future together. Highlights included innovations across the media buying workflow, from audiences to planning to delivery to measurement, such as:

• NBCU Audience Insights Hub, a proprietary data clean room environment that will unlock data interoperability between our first-party data and yours
• NBCU ID, future development of a 360-degree profile of each of our consumers under a single, deterministic ID
• First-to-market cross-platform reach optimization against advanced audiences, including your own custom segments
• Cross-platform reach planning and programmatic buying expanded to include Peacock so you can further extend your reach on streaming

Watch Ryan McConville, EVP of Advertising Platforms & Operations at NBCU, share our One Platform technology vision. You can also read more on our latest innovations, go deeper into the technology powering One Platform, and contact us below to learn more.

The Insight:

Content has increasingly become a means of curation and discovery for consumers, sparking moments of inspiration that brands can capitalize on by making them instantly shoppable for consumers.

The Takeaway:

Inspire the impulse to buy with One Platform Commerce capabilities that seamlessly integrate your brand with our storytelling.

Your brand can build a lasting relationship with consumers by combining shoppable moments with the power of our storytelling. Our commerce engine NBCUniversal Checkout allows you to make any piece of content from across One Platform instantly shoppable.

ONE21 unveiled marketplace expansions that enable you to inspire consumers on every screen and own the entire purchase funnel, all within the safe environment of One Platform content:

NBCU is bringing One Platform Commerce capabilities to Facebook and Instagram. This combines our interactive suite of commerce tools and retail partner network with both apps’ shopping capabilities, turning fans’ inspiration from favorite stars into action.

Businesses can now use our integrated commerce capabilities with NBC Owned Television Stations, reaching 50+MM viewers across 12 English language markets, 23 Spanish language markets, and 7 regional sports networks.

Explore new ways to integrate shopping moments with Peacock ad innovations in multiple touchpoints throughout the service.

Watch Evan Moore, VP of Commerce Partnerships at NBCU, share our vision on the future of commerce. Read more on these new commerce experiences here and explore our full suite of Content and Commercial Innovations. Contact us below to learn more.

The Insight:

Consumers are programming their own content experiences, looking to shape the world they want to see and the selves they want to be. As audience viewing behavior has become more dynamic, content aggregation allows marketers to reach more of their target audience.

The Takeaway:

Find your audience across the best home for every kind of content and unrivaled talent with One Platform.

All of the developments covered in ONE21 are built on a consumer experience with premium content at its core. To better reflect how consumers watch, our content teams are now structured by genre rather than network. Teams are staffed with superfan experts in each category—from comedy nerds to reality obsessives. They stay on the pulse of what’s next, harnessing the power of new and existing IP, developing content for the way audiences watch it: cross-platform.

This approach also welcomes the most talented creators to NBCU. Nowhere else can someone have the freedom to star in a scripted comedy, judge a competition show, produce a docuseries, and host a daytime talk program. This draws leading storytellers to develop with us and deliver the very best for audiences.

This all makes One Platform stand out as a unified home to the best premium content. As a prime example, Peacock super-serves streamers aggregating 30K+ hours of content, dynamic and timely programming like live sports and breaking news, and curated bingeable experiences that build community and engagement with exclusive content. ONE21 highlighted how we’re unlocking even more content experiences for you to activate consumers on a global scale:

Expanded Twitter partnership enables you to build real-time, interactive ad experiences for social conversations around NBCU’s biggest cultural events in sports, news, and entertainment throughout the year.

LA28 will invite brands to integrate into and help shape fan experiences for the 2028 Olympic and Paralympic Games with its first ever multi-platform toolkit. Watch Casey Wasserman, Chairman of LA28, and Lynne Biggar, EVP and CMO of Visa, share the power of partnership in transforming consumer connection.

Preview One Platform Content in the year ahead, and stay tuned for more on our content.

ONE21 was only the beginning of our future together. Reach out below for more information about our announcements, upcoming opportunities for collaboration, and more: