With the acceleration of all things digital, trust is critical for consumers and brands alike, particularly when it comes to how media and technology companies handle consumer data. That’s why we’re building our advertising technology platform with trust at the very forefront, to ensure safety for our viewers and our marketing partners.
Plug in to One Platform in the way that works best for you, no matter your company size, because we’re building an open future together.
One Platform is NBCU’s audience-first approach to modern media and our proprietary technology stack, designed to remove the complexity of traditional media buying to help you reach your preferred audience on a single media plan with a single guarantee. In other words, One Platform is:
It seamlessly brings together linear and digital audiences on one simple media plan.
It uses robust consumer data to find and optimize your audiences to deliver measurable business results.
It replaces manual processes with software at every step of the journey to make media buying faster, easier, and less expensive.
One Platform is not a new tool for you to learn. It plugs in to your existing systems, letting you work the way you want to work, with the software you already have.
ONE21 showcased our One Platform development and invited partners to plug in and reach out to help build the future together. Highlights included innovations across the media buying workflow, from audiences to planning to delivery to measurement, such as:
- NBCU Audience Insights Hub, a proprietary data clean room environment that will unlock data interoperability between our first-party data and yours
- NBCU ID, future development of a 360-degree profile of each of our consumers under a single, deterministic ID
- First-to-market cross-platform reach optimization against advanced audiences, including your own custom segments
- Cross-platform reach planning and programmatic buying expanded to include Peacock so you can further extend your reach on streaming
Watch Ryan McConville, EVP of Advertising Platforms & Operations at NBCU, share our One Platform technology vision. You can also read more on our latest innovations, go deeper into the technology powering One Platform, and contact us below to learn more.