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Spanning NBCUniversal’s Global One Platform, Innovative Content Opportunities Put Brands in the Director Seat to Co-Create Stories that Spark Conversation, Shape Culture and Create Meaningful, Relevant Moments for Viewers
REMOTE WORKSPACES EVERYWHERE — July 7, 2021 — NBCUniversal today unveiled a series of new Global Content Innovations for brands across its global One Platform. Designed to put marketers in the director seat to co-create stories that move the world, each branded content pillar presents new activation opportunities for marketers, alongside the promise of the best-in-class viewer experience consumers expect from the leading media and technology company.
The news of NBCUniversal’s unique Global Content Innovations comes on the heels of the company’s recently announced Commercial Innovations, following a transformational Upfront sales cycle and a showcase that gave marketers an inside-look at the iconic programming, scale and aggregation that NBCUniversal has to offer.
“NBCUniversal not only brings marketers into the stories and IP that consumers crave, but gives them the ability to co-create that content themselves. We strategically evolved our commitment to commercial innovation to go beyond ad loads and formats to include content opportunities that put marketers in the director seat, backed by a century of creative and storytelling expertise that continues to inform, entertain and shape the world.”
-Josh Feldman, Chief Marketing Officer, NBCUniversal Advertising and Partnerships
The slate of new, Global Content Innovations include:
- Diverse Storytellers: This new branded content series provides a platform for diverse artists, storytellers and content creators to realize their creative dreams and share their work across NBCUniversal’s global One Platform.
- CEO Series: Featuring twelve trailblazing CEOs who redefine what it means to be a leader, this interview series will highlight the real stories behind today’s business legends, and provide viewers with advice, tips and inspiration to turbocharge their confidence and help them fasten their superhero capes.
- #ShesMy: In this short form set of content pieces, NBCUniversal talent, stars and cultural icons celebrate and pay tribute to the women in their lives who inspire them each and every day. Revolving around the theme of gratitude, brands who partner with #ShesMy will help amplify the mission of non-profit organizations dedicated to lifting women up while providing resources that ensure women and their families not only survive, but thrive.
- Story Pirates: An organization long supported by Comcast NBCUniversal, Story Pirates is dedicated to helping children hone their storytelling craft. In collaboration with Story Pirates, NBCUniversal will bring children’s written word to life through stop-motion animation in a short-form content series that will live across NBCUniversal’s global One Platform.
80% of marketers are intently focused on creating content that generates brand loyalty and affinity. NBCUniversal’s Global Content Innovations have a proven track record of delivering significant impact
across every KPI: Custom content consistently drives +35% brand memorability; +31% brand likability; and +31% positive brand opinion. With these new content opportunities, NBCUniversal is opening up new resources for marketers to creatively activate within and develop more content that viewers love.
For more information about NBCUniversal’s Global Content & Commercial Innovations, please see here.
ABOUT NBCUNIVERSAL:
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.
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