The slate of new, Global Content Innovations include:
- Diverse Storytellers: This new branded content series provides a platform for diverse artists, storytellers and content creators to realize their creative dreams and share their work across NBCUniversal’s global One Platform.
- CEO Series: Featuring twelve trailblazing CEOs who redefine what it means to be a leader, this interview series will highlight the real stories behind today’s business legends, and provide viewers with advice, tips and inspiration to turbocharge their confidence and help them fasten their superhero capes.
- #ShesMy: In this short form set of content pieces, NBCUniversal talent, stars and cultural icons celebrate and pay tribute to the women in their lives who inspire them each and every day. Revolving around the theme of gratitude, brands who partner with #ShesMy will help amplify the mission of non-profit organizations dedicated to lifting women up while providing resources that ensure women and their families not only survive, but thrive.
- Story Pirates: An organization long supported by Comcast NBCUniversal, Story Pirates is dedicated to helping children hone their storytelling craft. In collaboration with Story Pirates, NBCUniversal will bring children’s written word to life through stop-motion animation in a short-form content series that will live across NBCUniversal’s global One Platform.
80% of marketers are intently focused on creating content that generates brand loyalty and affinity. NBCUniversal’s Global Content Innovations have a proven track record of delivering significant impact
across every KPI: Custom content consistently drives +35% brand memorability; +31% brand likability; and +31% positive brand opinion. With these new content opportunities, NBCUniversal is opening up new resources for marketers to creatively activate within and develop more content that viewers love.
For more information about NBCUniversal’s Global Content & Commercial Innovations, please see here.