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NEW YORK, NY — March 14, 2022 — NBCUniversal today announced that Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), will be the first agency to integrate with the NBCU Audience Insights Hub, the company’s proprietary data clean room environment that unlocks data interoperability between NBCUniversal and its partners.
By integrating with the Audience Insights Hub, OMG will be able to run permissioned measurement queries across NBCUniversal’s first-party data and data sets from within Omni – Omnicom’s industry-leading open marketing operating system – without exposing any underlying personally identifiable information. Omni has more privacy-compliant datasets than any competitive data offering; and a suite of proprietary applications that can integrate with clients’ first-party data and technology to deliver an unprecedented level of marketing orchestration.
“This partnership will give OMG and its client the ability to leverage the power of our combined data assets to better measure their campaigns. We’re ushering in a new era of data interoperability with the Audience Insights Hub, and we’re excited about the opportunity it presents for OMG.”
-Michael Alvarez, Senior Vice President, Agency Partnerships, NBCUniversal
The collaboration will allow OMG to incorporate certified reach measurement models, which will enable its clients and partners to conduct their own reach and frequency analysis for more efficient media planning and measurement.
“This agreement exponentially enhances the individual capabilities of two best-in-class, industry-leading data solutions which ultimately deliver industry-first cross-platform capabilities for our clients.”
-Geoffrey Calabrese, Chief Investment Officer, Omnicom Media Group
Today’s announcement comes as NBCUniversal prepares to host its developer conference, One22, on March 22, where the company will further showcase its capabilities and partnerships across data, technology, and measurement.
CONTACT:
Lee Thompson, Vice President, Global Communications & Strategic Partnerships, NBCUniversal
ABOUT NBCUNIVERSAL:
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.
ABOUT OMNICOM MEDIA GROUP:
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries. Omnicom Media Group includes full- service media agencies Hearts & Science, OMD and PHD; performance marketing agency Resolution; Optimum Sports Media and Marketing; and the Annalect data and analytics division that developed and manages the Omni open marketing operating system designed to deliver better outcomes for marketers.
