NBCUniversal Announces Omni as First Agency Data Platform to Integrate with Audience Insights Hub

“This partnership will give OMG and its client the ability to leverage the power of our combined data assets to better measure their campaigns. We’re ushering in a new era of data interoperability with the Audience Insights Hub, and we’re excited about the opportunity it presents for OMG.”
-Michael Alvarez, Senior Vice President, Agency Partnerships, NBCUniversal

“This agreement exponentially enhances the individual capabilities of two best-in-class, industry-leading data solutions which ultimately deliver industry-first cross-platform capabilities for our clients.”
-Geoffrey Calabrese, Chief Investment Officer, Omnicom Media Group