This first-party identity platform will unify our company’s vast portfolio of consumer touchpoints into a single data cloud that protects consumer information while making it matchable and easy to use for our partners. Our person-level data will allow marketers to create connections with every consumer. And thanks to our secure, blinded, infrastructure, marketers can create those personalized experiences while still protecting personal information and privacy.
To build this, we’ve invested in a single identifier—what we’re calling our NBCU ID. Already, we can tap into over 150 million unique person-level NBCU ID’s and 80 million household IDs as part of NBCUnified—with a goal to reach over 200 million by 2023. In other words, we’re well on our way to creating the world’s largest first-party database of consumer preferences and engagements across movies, entertainment, news, sports, eCommerce, subscriptions, and theme parks.
Most importantly, NBCUnified is designed to give all marketers—from local businesses to DTC companies to big brands—a complete picture of their existing and potential customers and the advertising experiences that move them to action. Because when marketers use data to understand more about who they’re reaching, they can more effectively determine how, and with what message, to reach them.
By bringing together the company’s consumer data around a single identifier that makes our platform more interoperable, and by investing in more accurate measurement solutions that demonstrate impact, we’re transforming the entire consumer experience and allowing our partners to build more meaningful and lasting relationships from beginning to end.
To learn more about NBCUnified, check out the full release here.