Home of charismatic characters, big shows, comedic moments, and live sports entertainment, USA network provides your brand the opportunity to connect with a broad and engaged fan base.
USA continues to bring a portfolio of sought-after acquired series and movies, creating a community of fans across genres.
Audience Value
Viewers are deeply engaged with our unfiltered family comedies, buzzy unscripted docu-series and empowered by our live WWE programming.
3.2B
linear hours viewed during 2023
428M
total hours streamed across platforms during 2023
288M
social video views for USA programs STD
Source:
Linear Hours & Hours Streamed Across Platforms: Nielsen Media Research, USA (1/1/23-12/31/23), L+35, P2+. Total Day Viewing. (2) NBCU DAVD, (1/1/23-12/31/23). FEP & VOD only.
Social Video Views: Talkwalker Social Content Ratings, STD: 9/25/23-4/14/24. Total Day. Linear Tracking Window. Cable-National Networks. No Sports Events or Specials. Bravo Claim: Reality Genre. Excludes sports networks. Program claim excludes special event programming. E! Claim: YTD (1/1/24-4/14/24). Total Day, Reality Genre, Live or New.
Impact & Environment
3.8 ads
on competitive cable generate the same brand search impact as 1 ad on USA
+37%
aided ad recall
Top 5
network in driving incremental search engagement across all cable TV
Source:
USA Brand Search: EDO Ad Engage, 9/25/23-4/14/24. Total Day & Prime (M-Sa 8P-11P, Su 7P-11P), excludes sports & news programming. Originals exclude repeats.
USA Brand KPIs: NBCU measured campaigns via NBCU Ad Impact Databased 2017-2022. Ad Hoc Vendors, includes results from up to 15 campaigns. Indexed to control.
Top 5 Network in Driving Search Engagement: EDO Ad Engage, 9/25/23-4/14/24. Total Day & Prime (M-Sa 8P-11P, Su 7P-11P), excludes sports & news programming. Originals exclude repeats.
Competition
#1
cable entertainment network in prime
Top 5
cable entertainment network for 25+ years across key demos
#1
network for same-day social engagement
Source:
#1 Cable Entertainment Network in Prime: Nielsen Media Research, season to date based on C3 data (9/25/23-2/4/24). Ranked against all ad-supported cable, excluding sports and news. Program ranker excludes series with only 1 telecast. Prime (M-Sa 8-11P, Su 7-11P). Reach: Nielsen Media Research, L+7, 1-min qual. Average monthly reach (9/25/2023 – 1/28/2024), based on calendar months. Includes: Bravo E!, Oxygen, Universal Kids, USA, CNBC Prime. All nets based on total day except CNBC Prime (7P-2A M-F, 8A-2A Sa-Su
Top 5: Nielsen Media Research, season to date based on C3 data (9/25/23-3/31/24). Ranked against all ad-supported cable, excluding sports and news. Program ranker excludes series with only 1 telecast. Prime (M-Sa 8-11P, Su 7-11P). Excludes Repeats. Reach: Nielsen Media Research, L+7, 1-min qual. Average monthly reach (9/25/2023 – 3/31/2024), based on calendar months. Includes: Bravo E!, Oxygen, Universal Kids, USA, CNBC Prime. All nets based on total day except CNBC Prime (7P-2A M-F, 8A-2A Sa-Su).).
#1 Network for Same-Day Social Engagement: Talkwalker Social Content Ratings, STD: 9/25/23-2/18/24. Total Day. Linear Tracking Window. Cable-National Networks. No Sports Events or Specials. Bravo Claim: Reality Genre. Excludes sports networks. Program claim excludes special event programming
