Home of charismatic characters, big shows, comedic moments, and live sports entertainment, USA network provides your brand the opportunity to connect with a broad and engaged fan base. USA continues to bring a portfolio of sought-after acquired series and movies, creating a community of fans across genres.
#1
cable entertainment network in prime among key demos.
#1
cable entertainment network for social engagement, ranked on both same-day social interactions and video views YTD.
8:1
It would take 8 ads on competitive cable entertainment networks to drive the same search
engagement as 1 ad on USA programming.
Sources:
#1 Cable Network: Nielsen Media Research, year to date based on Big Data C3 . (12/30/24-10/26/25). Ranked against all ad-supported cable, excluding sports and news. Program ranker excludes series with only 2 telecast. Prime (M-Sa 8-11P, Su 7-11P). program ranking & reality series ranking excludes Repeats.
Social: Talkwalker Social Content Ratings, (12/30/24-10/26/25), Linear, Cable. Excluding Sports & Special Events. Cable Entertainment includes ELG properties and CNBC Prime. Ranker excludes sports and news programming. (2) Talkwalker Social Content Ratings, YTD: (12/30/24-10/26/25). Total Day. Linear Tracking Window. Cable-National Networks. No Sports Events or Specials Bravo Claim: Reality Genre. Excludes sports networks. Primetime Daypart. E! Claim: Total Day, Reality Genre. Live/New Episodes. Programs.
Search Engagement: EDO Ad Engage, 01/01/25 – 10/31/25. Total Day & Prime (M-Sa 8P-11P, Su 7P-11P), excludes sports & news programming. Originals exclude repeats. USA Ranking Based on All Total Cable TV. Airings with +10k Impressions only
