TODAY informs, entertains, inspires and sets the agenda each morning for viewers across America. Airing live from 7 to 11 am ET, TODAY is here for fans all morning long and extends the conversation across digital and social.
64M
monthly reach across linear and digital, #1 morning news show (+42% higher than #2).
#1
most-social early morning talk and news show across TV, ranked on interactions.
40%
more likely to generate search engagement for brands vs. competitors.
Source:
Cross Platform Reach: Source: Cross-Platform Reach: comScore Content Measurement (Formerly XMedia). Total View Report, October 2025. P18+. TODAY includes TODAY Digital + all hours of TODAY linear.
Social: Source: Talkwalker Social Content Ratings, 12/30/24-11/30/25. Linear Tracking Window. Excludes sports and special programs. TODAY ranked on early morning daypart and Talk & News genre across all networks
Search Engagement: Source: EDO Ad Engage, Standard Ads, Benchmark: All competitive broadcast news programming YTD (01/01/25 – 11/30/25). Based on Median EV
