As America’s first-ever morning show, TODAY is the trusted destination to stay informed and get inspired. No matter where they watch, TODAY sets the agenda for viewers across America with the latest in news, wellness, parenting, pop-culture, and more.
Audience Value
#1
most social morning news show
75M
de-duplicated viewers/visitors across linear and digital
+34M
incremental unique visitors when adding TODAY digital to TODAY linear
60K+
fans visit the TODAY Plaza every year
Source:
Most Social: Talkwalker Social Content Ratings, 12/30/24-3/30/25. Linear Tracking Window. Total Day; Morning Joe claim in early morning daypart, excluding programming with Saturday and Sunday airings; Today claim: Talkwalker SCR. Early Morning daypart. TikTok Claims: ListenFirst.
Deduplicated viewers & Unique visitors: Cross-Platform Reach: comScore XMedia Total View Report, February 2025. P18+.
Impact & Environment
#1
broadcast network morning show for ad impact
+16%
brand memorability vs. competition
+23%
message memorability vs. competition
Source:
TODAY is the #1 broadcast network morning show for ad impact/Brand KPIs: Marketcast/Phoenix TV Brand Effect, 1/1/25-4/6/25. Standard Ads, Adults 18+. Primetime Daypart for Cable News (M-Su, 7p-12a. Regular Programs Only. Morning Shows measure 7-9a daypart. Morning News claim based on P25-54. Business News not measured. Norm includes all measured non-NBCU English-Language news programs excluding interview specials and human-interest programs.
Competition
#1
weekday morning news program on TV among P25-54,
for the third consecutive quarterÂ
#1
morning show for monthly cross-platform reach
+41%
more viewers/visitors than #2 morning show
Source:
#1 among P25-54+: Source: Nielsen Panel, L+SD, 1Q 2025 (12/30/2024-3/30/2025). STD: 9/23/2024-3/30/2025.
#1 Morning Show for Monthly Cross-Platform Reach: Cross-Platform Reach: comScore XMedia Total View Report, February 2025. P18+.
Premium Content
