Following the success of the 2024 Paris Olympics, the Winter Games are heading to Milan Cortina in 2026. With over 3,000 hours of coverage across NBCU platforms, the Milan Cortina Olympics will build on the production approach that made Paris capture the hearts of millions:
Big Event TV:
Put the biggest moments on the brightest stages
Serve Everyone:
Deliver content whenever and wherever fans want to watch
Flood The Zone:
Every event streamed live and available on-demand
Tech Forward:
Explore the future with innovative streaming and social technologies
Italy As A Character:
Bring viewers into the magic of Italy through sight & sound
Surprise & Delight:
Offer unexpected moments with celebrities & athletes
Key Dates
- 2026 Olympics: February 6-22, 2026
- 2026 Paralympics: March 6-15, 2026
Audience Value
The Paris Olympics delivered dominant multiplatform scale, solidifying its place as media’s most impactful sporting and entertainment event.
#1
most-watched Olympics since 2016, 30.4M TAD Combined US and Paris Primetime
23.5B
total streaming minutes, exceeding all prior games by +40%
Impact & Environment
The Paris Olympics scored ad-impact results with lasting power throughout the purchase funnel.
+53%
brand recall vs.
competitive broadcast/cable norms
+19%
search engagement vs. competitive broadcast/cable norms
+3.1%
sales vs.
competitive broadcast/cable norms
