Milan Cortina 2026 is poised to deliver dominant multiplatform scale, reinforcing the Olympic Games as media’s most impactful sporting and entertainment event with powerful, full-funnel advertising impact.
Nearly
80%
Games-to-Games growth
is projected for Milan Cortina 2026
Consistent with Tokyo 2020-to-Paris 2024 momentum
_
16B
live streaming minutes
projected for Milan Cortina 2026
+4X vs. Beijing 2022
_
+3.1%
sales lift for brands after ads
ran during Paris 2024 Olympics
vs. competitive broadcast/cable norms
Source:
Nielsen, Paris 2024 Olympics on NBCU, P2+ LS, internal NBCU metrics via Adobe/Peacock; Numerator/NBCU Paris 2024 Olympics Study, Olympics viewers lift in total sales
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