NBC Spot On is an advanced OTT/CTV advertising platform that makes CTV buying easy, accessible, and targetable for local advertisers, efficiently reaching OTT/Viewers across Peacock, NBCU, and premium trusted partners.
Offering advertising solutions with white glove service from a dedicated customer support team, game-changing delivery and attribution, precision targeting, and transparent reporting, NBCU Local provides access to the most comprehensive mix of local OTT inventory. It’s the only way to access local Peacock inventory at scale.
Recently launched, NBC Spot On Automotive is the breakthrough platform for local auto advertisers, democratizing access to premium streaming video. Making the most of OEM co-op dollars, we pair local dealership branding with Tier 1, A-list creative, running in the highest quality programs across the NBCUniversal Local universe, distributed directly to in-market auto consumers in local trading areas.
geotarget to reach local or regional audiences in any of Nielsen’s 210 DMAs
choose from one of five premium content bundles
ability to target demographic, behavioral characteristics, as well as by time of day & device!
track & analyze performance and results through a custom dashboard
Audience Value
219M+
Monthly Users
82%
of Peacock viewers
choose ad supported tier
14%
Peacock duplication with OTS station audiences (NBC/TEL)
Impact & Environment
210
Local U.S.
Markets
16
NBCU/Versant Powerhouse
Brands with full
episodes of top
NBCU programs
85+
Publishers reaching
consumers everywhere
they are streaming
Competition
+42%
More likely to purchase
products and services
advertised on Peacock
+67%
of Peacock viewers,
on average, can’t be reached on other
premium streamers’
ad-supported tiers
72%
of viewers prefer
Peacock’s ad experience
to other AVOD platforms
Source:
Peacock Internal Data, Antenna and eMarketer reports, Peacock Ad Experience Tracker, Nielsen Streaming Content Ratings, P2+ Duplication
