Home to the biggest sporting events, NBC Sports boasts a rich tradition of storytelling, first-class production, and unmatched promotional power. Featuring top-tier properties, NBC Sports offers a sport for every fan and remains committed to expanding its long-term investments. Recent rights deals and renewals include:
 

• NBC Sports’ iconic partnership with the NBA and WNBA returns with an 11-year agreement beginning in 2025-26.
• BIG EAST basketball will join the portfolio in late 2024, tipping off a six year deal that encompasses regular season and tournament games.
• Our enduring partnership with Notre Dame was extended through 2029, solidifying it as the longest-standing college media relationship in history.
• NBC Sports extended broadcast rights with the NASCAR Cup Series for another seven years, ensuring a full-throttle race schedule featuring the Playoffs and Championship Race across our platforms for years to come.
• NBC Sports announced an extended partnership with Churchill Downs through 2032, making NBC Sports the longest running media home of the Kentucky Derby.

Audience Value

NBC Sports engages audiences that tune in at scale with fan-favorite sports, the biggest cultural moments, and world class talent.

Impact & Environment

NBC Sports properties provide a superior ad environment where brands see impactful lifts throughout the purchase funnel.

Premium Content