Home to the biggest sporting events, NBC Sports boasts a rich tradition of storytelling, first-class production, and unmatched promotional power. Featuring top-tier properties, NBC Sports offers a sport for every fan and remains committed to expanding its long-term investments as a premier partner. In 2026, NBC Sports will produce an unprecedented slate of premium live sporting events.
179M
NBC Sports total monthly cross-platform reach, +20% YOY.
+287%
growth in Peacock Sports MAUs in last 5 years (CY’25TD vs VY’21).
+22%
search engagement
NBC Sports campaigns vs competitive content
(% lift exposed vs control, all platforms)
Source:
Nielsen Program Live+SD (linear) and comScore Video Metrix (digital), Sep’25-Oct’25 NBCSG Properties, Reach based on 1+ minute qualifier. NBCU Impact Dashboard, Lifts calculated using any campaign including Sports content, n > 30
Olympics
Football
Basketball
Golf
Baseball
Soccer
Motorsports
Other Premium Properties
