In a complex cultural landscape, viewers consider local TV news their “most trusted” source of information. Climate, traffic, and political events impact their daily lives . NBCU Local’s stations are committed to helping the diverse communities they serve navigate challenging times while connecting brands with these engaged audiences through local TV advertising. But we’re not all headlines—our popular lifestyle shows, produced by NBCU Local stations in each market, are powerful advertising platforms that integrate sponsored brand segments and television commercials that engage viewers in meaningful ways. No media tour is complete without a whistle-stop!
NBC Owned Station markets: New York (WNBC), Los Angeles (KNBC), Chicago (WMAQ), Philadelphia (WCAU), Dallas-Ft. Worth (KXAS), Bay Area, CA (KNTV), Washington, DC (WRC), Boston (WBTS), Miami (WTVJ), San Diego (KNSD), Hartford (WVIT).
Audience Value
34M
viewers watch NBC Owned Stations each month
17M
viewers watch NBC OTS Local News each month
12%
watch both NBC & Peacock in OTS Markets
Impact & Environment
74%
of adults trust Local Broadcast TV News
35%
of adults feel Local Broadcast News is #1 source for community involvement
Competition
#1
in Primetime among A25-54
#1
prime lead-in to Local News
(10:45p qtr hr) in A25-54
#2
late news (M-Su) among 25-54
Source:
Nielsen P2+ NLTV Reach & Freq Report M-Su Total Day, Nov’24 sweep period; 2024 Scarborough USA A18+; Ranks reflect Season to-date through Dec 2024 sweep (TP); TVB 2024 Gen Mkt & Hispanic Media Comparisons
Premium Content
