NBC News’ unparalleled reach, award-winning journalism, and visually engaging stories, combined with its exceptional portfolio of media platforms, provides advertisers unprecedented access to an ideal consumer base.
Audience Value
More than
2 in 3
American adults reached by NBCU News Group properties each month (64% reach)
_
#2
quarter on record for NBC News NOW live consumption (Q1’25) only behind Election driven Q4’24
Source:
NBCU News Group Monthly Reach: Cross-Platform Reach: comScore XMedia Total View Report, February 2025. P18+.
#2 Quarter on Record NBC News NOW: News Now: Adobe Analytics, DAVD & Partner Portals; FAST platforms include The Roku Channel, Samsung TV, Pluto TV, the Amazon Fire News App, Xumo, LG, Tubi, Freevee, Local Now, Plex & TCLTV+. NBCU/Comcast Owned platforms include On Net, Peacock & Xfinity. DMVPDs include YouTube TV, Hulu Live, & fuboTV. Audio platforms include: TuneIn, Q1 2025
Impact & Environment
+73%
higher search engagement vs advertisers on
competing broadcast news programs
2.1
ad units on competitive broadcast programming generate the equivalent search impact as 1 ad unit on NBC News
Source:
Ad Search Engagement: EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming YTD (01/01/25-03/31/25). News and Information Programming Genre.
Competition
NBC News Group:
#1
news organization in the U.S. for
cross-platform reach, reaching 168M de-duplicated viewers/visitors across TV and Digital in February 2025.
#1
news organization in the U.S. on TikTok, based on followers and views
Source:
#1 news organization in the U.S. for cross-platform reach: Cross-Platform Reach: comScore XMedia Total View Report, February 2025. P18+.
#1 news organization in the U.S. on TikTok, based on followers and views: Talkwalker Social Content Ratings, 12/30/24-3/30/25. TikTok Claims: ListenFirst.
Premium Content
