CNBC provides unprecedented, real-time business and financial news to the most influential consumers worldwide with 14 hours of live Business Day programming and 24/7 global coverage via the CNBC digital portfolio.
CNBC’s Primetime programming embodies unscripted ambition for the entrepreneurs, small business owners and entertainment seekers alike, reaching influential consumers in over 20 product categories including: Business Travel, Business, Healthy Lifestyle, Real Estate, Auto.
Audience Value
62%
of CNBC’s audience (or 41M people), only consume CNBC on digital platforms
#1
in reaching affluent Americans – ahead of all other business news media organizations
66M
P2+ reached across platforms each month, 20% of American adults
Source:
Cross-Platform and Incremental/Exclusive Digital Reach: Comscore XMedia Total View Report, December 2023. Total View Report. Total Day Consumption for CNBC linear. United States data. P2+.
Digital Unique Visitors: ComScore U.S. Media Metrix Key Measures, November 2024. NBC News Group competitive set includes: CNN, CBS News, Fox News, ABC News, The New York Times and Washington Post. CNBC claim is ranked on domains in the Business/Finance news category
CNBC ranks #1 among Ultra Affluents: Spring 2024 Ipsos Affluent Survey. Base: P18+ with HHI $125K+.
Impact & Environment
4.3 hrs
per week of CNBC programming consumed by the average HNW CNBC Business Day viewer
#1
business News TV network for social interactions, delivering 2.5X more interactions/engagements than the #2 network
CNBC viewers are
+40%
more likely to search for brands that advertise during programs than that of competitive cable news programming
+27%
more likely to search for ads vs. viewers of competitive financial news networks
Source:
Hours Watched of CNBC Programming: Cogent/Escalent Media, December 2023. Based on 6a-7p demo viewership.
Social: Talkwalker Social Content Ratings, 1/1/24-3/24/24. Linear Tracking Window. Total Day. Cable News Networks; Ranked on Interactions.
Search Engagement: EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming YTD (1/1/24-2/4/24). News and Information Programming Genre.
Competition
#1
business news media
company worldwide
#1
financial news property:
for video reach and engagement
Source:
#1 Business News Media company & #1 Financial News Property comScore Video Metrix Multiplatform Key Measures, February 2024. Ranked by Video Reach and Minutes Per Viewer in the Business/Finance News Category.
#1 Business News Media Company Worldwide: Nielsen Media Research, L+SD, (1/01/24-11/30/24). MRI/Fusion Data, P18+. Total Day across NBC News, MSNBC, CNBC. Nielsen, Panel Only. (MSNBC) Nielsen, Panel Only, Live+SD, Persons 2+ and Adults 25-54. Total Day = M-Su 6 a.m. to 6 a.m., Weekday = M-F 6 a.m. to 6 a.m. Nov 2024: 10/28/24-11/24/24. Weekday time spent viewing based on 6-minute weekly reach qualifier. Race and Ethnicity claims based on time period data; Black (M-Su 6 a.m. to 6 a.m.). Time period wins based on regularly scheduled cable news programming. (NBC News) Nielsen Panel, L+SD, 10/28/2024-11/24/2024. Average audience based on regularly-titled telecasts only (CNBC) Ipsos Affluent Survey USA, Spring 2024, Adults 18+ with household income $125K. Viewing is over last 7 days on TV (Affluent points) HNWI claims based on Cogent Media, October 2024. Based on Business Day daypart (M-F, 4a-7p). Global stat based on GWI, Avg Monthly Reach, P16+, Q3 2024
