NBCU Creative Guidelines

Standard Display

Standard display ad units are available across the NBCUniversal portfolio of brands, utilize standard file types and follow the IAB industry standards and guidelines. For a list of approved third-party vendors please reference NBCU’s Approved Creative, Research & Verification Vendors.
 
For any questions, please contact @NBC Uni Specs & Guidelines.

Available On:

 

Web             App

Banner and In-Content

 

Web
Desktop
970×250*, 970×66, 970×90, 728×90, 300×250, 300×600
Tablet
970×66
Landscape: 728×90
Portrait: 300×250
Mobile
320×50, 300×250
Mobile App
320×50, 300×250

*No longer supported for Sports

File Types/Formats:

  • HTML5, GIF, JPEG, JavaScript, Internal Redirects, PNG

Max File Size:

  • 200kb initial load
  • Subsequent Max Polite/User-Initiated File Load Size: 2.2 MB for video file load
  • 45k max static back-up image

Animation:

  • Looping: 3 loops
  • Animation Length: 15 seconds

Frame Rate:

  • 24 FPS

In-Banner Video:

  • Must be user initiated (on-click: mute/un-mute) default state is muted
  • :30 second length
  • Ad must have a volume, mute, play and pause control
  • Creative with in-banner video must be third-party served
  • No video for 320×50

Creative Guidelines

 

Creative due 3 business days prior to launch

Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)

Max allowance of 3 site served creatives per size per placement at a time with a max of 3 swaps per quarter.

All ad units must have a 1 pixel black border surrounding entire creative.

For local sponsor logo display banners, content must be on a transparent background, must not contain any tag lines (only the client logo), and should be on a light color to be visible on the blue page background.

Third Party Requirements

  • All click thru URLs must open in a new browser-window – unless using an in-site URL
  • Must code to GPT asynchronous tags in order to detect the amount of iFrames to bust
  • Ad creative and landing pages that employ exit pop-ups are not permitted
  • NBCU policy states that we cannot accept blocking tags
Technical Guidelines

  • Z-Index: 0-4,999
  • W-ModeL Transparents
  • Standard Display Click Tag Instructions: getURL (clickTag, “_blank”)
  • All tags must be secure

 

Back To Top