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Fandango Rich Media Guidelines

The Fandango Network Advertising Content Guidelines apply to video, banners, native, and expanded experiences appearing on Fandango, Rotten Tomatoes, Flixster, and YouTube. The Fandango Network reserves the right to reject any advertisement that doesn’t meet the minimum guidelines during the certification process or any advertisement that Fandango Network feels isn’t appropriate for Fandango Network’s advertising platform or its users.

Questions?

Contact @NBC Uni Specs & Guidelines

General content

  • For maximum effectiveness, ad creative should clearly convey a call to action (CTA) and utilize impactful imagery.

  • Keep important text or imagery within the “safe area.” Anything outside of the “safe area” may not be viewable based on screen resolution.

  • Limit legal text to a few words (e.g., © 2023 Fandango).

  • Ad creative containing video must resolve to a CTA or relevant message; videos should never resolve to a black screen.

  • If the Rotten Tomatoes Tomatometer® is used in the creative, please follow ALL guidelines pertaining to its correct usage and display.

Restricted content

The Fandango Network is committed to providing the highest quality advertising experience. To meet this standard, the following areas may require additional considerations, reviews, and approvals before being accepted onto Fandango’s advertising platform.

  • Age-restricted content Ads promoting or containing age-sensitive products and services must be appropriately age targeted.

  • Alcohol Ads for alcoholic beverages must be appropriately age targeted. There can be no images or videos that show the consumption of the alcohol product. All text, images, video, and audio must depict age-appropriate people and scenes.

  • Financial Ads for financial products or services that are associated with deceptive practices aren’t allowed. Advertisers must be a member of at least one of the following associations: Community Financial Services Association of America, Online Lenders Alliance.

  • Gambling Ad content that promotes or facilitates real money gambling must have necessary licensing and comply with all applicable federal, state/provincial, and local laws or regulations, including proper age and location targeting.

  • Pharmaceutical Ads promoting pharmaceutical products, medical devices, medical services, or treatments must comply with all applicable federal, state, local, provincial and, if applicable, foreign country laws or regulations.

  • Political Ads that present, include, or reference a position on a controversial public issue are restricted. This may include content that is deemed offensive, contains graphic or potentially offensive content, or is deemed an attack of a personal nature, an attack on an individual business, or a comment on a private dispute.

Unacceptable/prohibited content

Don’t use potentially offensive imagery (such as nudity, violent images, or gore) or explicit or provocative language. The Fandango Network is a family-friendly company.

  • Profane, obscene, or offensive language isn’t allowed.

  • Highly graphic violence, weaponry or death isn’t allowed.

  • Imagery or scenes of explicit drug aren’t allowed.

  • If blood is included in the creative, it should be stylized and not realistic or gory.

  • If weapons are included in the creative, they should never point towards the user.

Click-through guidelines

All advertising on the Fandango Network must ahere to the following click-through guidelines. Exceptions to any of the listed guidelines must first be approved by the head of Advertising Sales. Please consult your Sales Director regarding any questions.

Theatrical

Streaming

Brands

All studio ads are required to click through to http://Fandango.com during the ticketing on-sale window.

Fandango non-ticketing studio ads can link to exhibitor sites ONLY on http://Powster.com .

Streaming ads may include dual-CTA (in theaters and streaming) but are required to click-through to http://Fandango.com.

In the Streaming Only window, streaming ads can click through directly to a streaming platform or custom landing page.

Do not include “Exclusive on” messaging if the title is available on any other streaming platform.

If a streaming platform releases a theatrical title, streaming ads can click through to a custom landing. However, if Fandango is ticketing for that release, the custom landing page must include http://Fandango.com .

Brand ads may click through to their owned and branded site or custom landing page.

Display specs

Expand the table to view all columns.

Ad unit

Dimensions

File type/format

Max file size

Animation

Frame rate

In-banner video available

Tags/tracking

Leaderboard

970×250

970×150

728×90

Static GIF/JPG

Rich media/HTML5

Initial load: 200 kb

Subsequent max polite/user-initiated load: 2.2 MB

Looping: 4 loops max OR

Animation length: 15 seconds max

No rapid strobing animations

24 FPS

  • 15-second length

  • Audio must be user initiated; default state is muted

  • Ad must have volume, mute, play, and pause control

  • Creative with in-banner video must be 3rd-party served

3rd-party tags

Skin

1600x1000

1600x415

Static JPG

200 kb initial load

N/A

N/A

N/A

N/A

Fishtank

1280×500

1280×150

970×150

Static GIF/JPG

Rich media/HTML5

Initial load: 200 kb

Subsequent max polite/user-initiated load: 2.2 MB

Looping: 4 loops max OR

Animation length: 15 seconds max

No rapid strobing animations

24 FPS

  • 15-second length

  • Audio must be user initiated; default state is muted

  • Ad must have volume, mute, play, and pause control

  • Creative with in-banner video must be 3rd-party served

3rd-party tags

Large rectangle

300×600

Static GIF/JPG

HTML5

Initial load: 200 kb

Subsequent max polite/user-initiated load: 2.2 MB

Looping: 4 loops max OR

Animation length: 15 seconds max

No rapid strobing animations

24 FPS

  • 15-second length

  • Audio must be user initiated; default state is muted

  • Ad must have volume, mute, play, and pause control

  • Creative with in-banner video must be 3rd-party served

3rd-party tags

Medium rectangle

300×250

Static GIF/JPG

HTML5

Initial load: 200 kb

Subsequent max polite/user-initiated load: 2.2 MB

Looping: 4 loops max OR

Animation length: 15 seconds max

No rapid strobing animations

24 FPS

  • 15-second length

  • Audio must be user initiated; default state is muted

  • Ad must have volume, mute, play, and pause control

  • Creative with in-banner video must be 3rd-party served

3rd-party tags

Mobile banner

320x50

320x100

Static GIF/JPG

Rich media

Initial load: 60 kb

Subsequent max polite/user-initiated load: 2.2 MB

45k max static back-up image

Looping: 3 loops

Animation length: 15 seconds

24 FPS

  • 15-second length

  • Audio must be user initiated; default state is muted

  • Ad must have volume, mute, play, and pause control

  • Creative with in-banner video must be 3rd-party served

3rd-party tags

Sponsored homepage custom logo

242×70

Static GIF/JPG

PNG site-served

N/A

N/A

N/A

N/A

N/A

App launch unit

414x896

Static or animated

2 MB (1MB recommended)

Animation length: 7 seconds max

No audio

N/A

N/A

1x1 non-clickable

Mobile web interstitial (including rich media)

320x460

Layered PSD

Site created

(tick) Interstitials are created in-house by our design team

Initial load: 200 kb

Subsequent max polite/user-initiated load: 2.2 MB

45k max static back-up image

Looping: 3 loops

Animation length: 15 seconds

24 FPS

  • Ad unit must click in-app only

  • Requires site creative approval and must include ticketing and trailer CTA

  • Must include the Skip button

N/A

Celtra high-impact media

Requires Celtra production layer for all launches.

Expand the table to view all columns.

Ad unit

Dimensions

File type/format

Max file size

Animation

Frame rate

In-banner video available

Tags/tracking

Interstitial (mobile)

320x460

Layered PSD

Site created

(tick) Interstitials are created in-house by our design team

Initial load: 200 kb

Subsequent max polite/user-initiated load: 2.2 MB

45k max static back-up image

Looping: 3 loops

Animation length: 15 seconds

24 FPS

  • Ad unit must click in-app only

  • Requires site creative approval and must include ticketing and trailer CTA

  • Must include the Skip button

N/A

iPad app (small banner)

768x50

Static GIF/JPG

Layered PSD if site created

Initial load: 60 kb

Subsequent max polite/user-initiated load: 2.2 MB

45k max static back-up image

Looping: 3 loops

Animation length: 15 seconds

24 FPS

  • 15-second length

  • Audio must be user initiated; default state is muted

  • Ad must have volume, mute, play, and pause control

  • Creative with in-banner video must be 3rd-party served

N/A

iPad app (large banner)

768x350

Static GIF/JPG

Initial load: 60 kb

Subsequent max polite/user-initiated load: 2.2 MB

45k max static back-up image

Looping: 3 loops

Animation length: 15 seconds

24 FPS

  • 15-second length

  • Audio must be user initiated; default state is muted

  • Ad must have volume, mute, play, and pause control

  • Creative with in-banner video must be 3rd-party served

N/A

Purchase funnel/channel placements

Expand the table to view all columns.

Ad unit

Dimensions

File type/format

Max file size

Animation

Frame rate

In-banner video available

Tags/tracking

Purchase funnel sponsorship

Desktop: 728x90

Static JPG

Initial load: 200 kb

Subsequent max polite/user-initiated load: 2.2 MB

45k max static back-up image

N/A

N/A

N/A

1x1 non-clickable impression tracker

Purchase interstitial

Mobile: 430x932

Static JPG

N/A

N/A

N/A

N/A

N/A

Purchase confirmation

Desktop: 728×90

Mobile: 300x250

Static GIF/JPG

Rich media/flash

Initial load: 200 kb

Subsequent max polite/user-initiated load: 2.2 MB

Looping: 4 loops max OR

Animation length: 15 seconds max

No rapid strobing animations

24 FPS

  • 15-second length

  • Audio must be user initiated; default state is muted

  • Ad must have volume, mute, play, and pause control

  • Creative with in-banner video must be 3rd-party served

3rd-party tags

CRM placements

Expand the table to view all columns.

Ad unit

Dimensions

File type/format

Max file size

Animation

Frame rate

In-banner video available

Tags/tracking

Friday Fandango Fan Mail (Newsletter)

300x250

Static GIF/JPG

Initial load: 200 kb

Subsequent max polite/user-initiated load: 2.2 MB

45k max static back-up image

N/A

N/A

N/A

N/A

Email confirmation

468x60

Static JPG

Initial load: 200 kb

Subsequent max polite/user-initiated load: 2.2 MB

45k max static back-up image

N/A

N/A

N/A

1x1 click tracker

Approved creative, research, and verification vendors

This is a comprehensive list of approved demand-side platforms (DSPs), creative hosting, and measurement pixel partners for NBCU Digital Video.

Certified DSPs

  • Adobe

  • Amazon

  • Amobee

  • Basis

  • Beeswax

  • Blockboard (PMP only)

  • DeepIntent (PMP only)

  • Display & Video 360 (DV360)

  • LinkedIn (PMP only)

  • Madhive (PMP only)

  • PulsePoint DSP (PMP only)

  • Roku OneView

  • Samsung (PMP only)

  • Simpli. fi (PMP only)

  • StackAdapt (PMP only)

  • The Trade Desk

  • Viant

  • Xandr

  • Yahoo

Certified for creative hosting

Hosted by DSP:

  • Amazon

  • Basis

  • Beeswax (PMP only)

  • Blockboard (PMP only)

  • LinkedIn (PMP only)

  • Madhive (PMP only)

  • PulsePoint DSP (PMP only)

  • Roku OneView

  • Simpli. fi (PMP only)

  • StackAdapt (PMP only)

  • The Trade Desk

  • Viant

  • Xandr

  • Yahoo

Hosted by ad server:

  • Campaign Manager 360 (CM360)

  • XR Extreme Reach

  • Flashtalking

  • Innovid

  • Sizmek

Pre-approved 3rd-party pixels for measurement

  • Adara

  • Adelaide

  • Adform

  • Adjust

  • Adobe

  • Adstra

  • Alphonso

  • Amazon (formerly Sizmek)

  • Atlas by Facebook

  • BlueKai

  • C3 Metrics

  • Cadent

  • Claritas

  • Comscore

  • Cuebiq

  • Data Plus Math

  • Deep Intent

  • DISQO

  • DoubleVerify

  • Dynata

  • Evidon

  • Exelate

  • Experian

  • Flashtalking

  • Foursquare (formerly Placed)

  • Gamesight

  • Google (DV360 & CM360)

  • Infillion (formerlyTrueX)

  • InMarket (formerly NinthDecimal)

  • Innovid

  • Integral Ad Science (IAS)

  • IQVIA

  • iSpot

  • Kantar

  • Kochava

  • LiveRamp

  • Lucid

  • Marketcast (formerly Phoenix)

  • Method Media Intelligence

  • MetrixLab

  • MikMak

  • NCS (Nielsen Catalina Solutions)

  • Neustar

  • Nielsen

  • Oracle Advertising (formerly Moat)

  • Prodege

  • Rockerbox

  • Samba TV

  • Tapad

  • Tatari

  • Truste

  • tvScientific

  • TVSquared

  • Upwave (formerly Survata)

  • Veeva Crossix

  • Visual IQ

  • XR Extreme Reach (formerly Extreme Reach)

YouTube-approved vendors and pixels

VAST vendors

  • Adform

  • CM360

  • Innovid

  • XR Extreme Reach

Can accept Sizmek but will not track any 3rd-party data.

Pixel vendors

Can accept CM360 1×1s only if creative is site-served

  • Accepts research pixels from Nielsen (Demo Verification), Kantar Millward Brown and Dynata.

  • Pixels from Kantar and Dynata (Ad Effectiveness) must include VCID, VRID, & FW Creative ID already included in the pixel.

  • Moat integration is for 1P data only on YouTube. We cannot accept Moat 3P pixels for measurement.

YouTube’s list of approved vendors

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