For any questions, please contact @NBC Uni Specs & Guidelines.

Lightbox

 

Sites Accepted:

  • NBC News, CNBC, Today, MSNBC

Dimensions:

  • 300×250, 300×600, 970×250

Approved Third Party Vendors:

  • Celtra
  • Responsive Ads

Max Expandable Creative Size:

  • Standard IAB (300×250, 300×600, 970×250) + LIGHTBOX with Content ( e.g. <10 Dynamic Articles & Carousel)

File Types/Formats:

  • HTML5

Max Initial File Load Size (includes creative & trackers):

  • 200K

Additional File Weight (K):

  • 1, MB Polite Load, 2.2MB (Subsequent User initiated load)

Max Animation Duration:

  • :15s (Animation)
  • :30s (Video)

Frame Rate:

  • 24 FPS

Expansion Enable:

  • User-Initiated

Hot Spots:

  • Not to exceed 1/4 size of original ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.

Close Button Requirement:

  • Control: “Close X”
  • Font: 18 pt (11px) – 16 pt (21px)

In-Banner Video Accepted:

  • Yes

Audio:

  • Must be user Initiated (on click: mute/ un-mute); default state is muted

Z-Index Range:

  • 6,000,000+

Script Calls on Load:

  • Initial: 2 or less
  • Polite: 3 or less

CPU Usage:

  • Max spike of 20 to 40

Memory Usage:

  • 3000K

Tags/Tracking Options:

  • Production by NBCU preferred vendor; Rich Media: Layered PSD, vector logo, creative styling and direction, 1×1 tracking pixels and click-trackers SSL compliant HTTPS secure tags

Additional Requirements:

  • No 4th party tags. All tags must be secure.
  • For best user experience when the user’s browser does not support creative functionality (i.e. Flash, HTML5), a standard image file must be provided.
  • Ad Creative and Landing Page that employ exit pop ups, are not permitted.
  • All ad units must have a 1 pixel black border surrounding entire creative.
  • Max 3 revisions per creative.
  • NBCU Policy states we cannot accept blocking tags.

 

Athena

 

Sites Accepted:

  • NBC News, CNBC, Today

Dimensions:

Approved Third Party Vendors:

  • Vox

Max Expandable Creative Size:

  • N/A

File Types/Formats:

  • Static/HTML5

Max Initial File Load Size (includes creative & trackers):

  • Varies by size

Additional File Weight (K):

  • Varies by size

Max Animation Duration:

  • :15s (Animation)
  • :30s (Video)

Frame Rate:

  • 24 FPS

Expansion Enable:

  • Auto-Collapsed per-user every 10 minutes.

In-Banner Video Accepted:

  • Yes

Audio:

  • Must be user Initiated (on click: mute/ un-mute); default state is muted

Video:

  • VAST

Additional Requirements:

  • Turnaround Times for production:
    • Template Executions, with assets delivered to spec: 3-5 Business Days.
    • Non-Template Executions, requiring resizing or asset creation: 5-7 Business Days.
    • Revisions: 2 Business Days.
    • Max 3 revisions per creative.
    • NBCU policy states that we cannot accept blocking tags
    • Video Units
      • Video unit shares same PSDs as the Athena Static, but should include a video asset that meets spec.
      • Functionality: on first click, the video plays, on second click, the unit clicks to the advertiser site, and third video will play the video again.
      • Screen reader support enabled.

 

Branded Hero (Edge to Edge Banners)

 

Sites Accepted:

  • NBC News, CNBC, Today, MSNBC

Dimensions:

  • Edge to Edge, Height 250 Pixels

Approved Third Party Vendors:

  • Interpolls

File Types/Formats:

  • HTML5

Max Initial File Load Size (includes creative & trackers):

  • 200K

Additional File Weight (K):

  • 2.2MB (Subsequent User initiated load)

Max Animation/Video Duration:

  • 10 sec, if no user interaction

Frame Rate:

  • 24 FPS

Expansion Enable:

  • User-Initiated

Hot Spots:

  • Not to exceed 1/4 size of original ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.

Close Button Requirement:

  • Control: “Close X”
  • Font: 18 pt (11px) – 16 pt (21px)

In-Banner Video Accepted:

  • Yes

Audio:

  • Must be user Initiated (on click: mute/ un-mute); default state is muted

Z-Index Range:

  • Must be lower than 4,999
  • Script Calls on Load:
    • Initial: 2 or less
    • Polite: 3 or less

CPU Usage:

  • Max spike of 20 to 40

Memory Usage:

  • 3000K

Tags/Tracking Options:

  • Certified 3rd Party Tags; rich media

Additional Requirements:

  • No 4th party tags. All tags must be secure.
  • Expansion must be user-initiated – “”User Initiation”” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user-initiated actions, and false reporting of user engagement.
  • NBCU policy states that we cannot accept blocking tags
  • Ad Creative and Landing Pages that employ exit pop ups, are not permitted.
  • All ad units must have a 1 pixel black border surrounding entire creative.
  • Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)
  • Max 3 revisions per creative.

 

Immersive Mid-Responsive

 

Sites Accepted:

  • CNBC Only – Make It Section and Section Fronts

Dimensions:

  • 5×5 Ad Slot

Approved Third Party Vendors:

  • Interpols

Max Expandable Creative Size:

  • N/A

File Types/Formats:

  • HTML5

Max Initial File Load Size (includes creative & trackers):

  • 200K

Additional File Weight (K):

  • 2.2MB (Subsequent User initiated load)

Max Animation Duration:

  • 10 sec, if no user interaction

Frame Rate:

  • 24 FPS

Expansion Enable:

  • User-Initiated

Hot Spots:

  • Not to exceed 1/4 size of original ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.

Close Button Requirement:

  • Control: “Close X”
  • Font: 18 pt (11px) – 16 pt (21px)

In-Banner Video Accepted:

  • Yes

Audio:

  • Must be user Initiated (on click: mute/ un-mute); default state is muted

Z-Index Range:

  • Must be lower than 4,999

Script Calls on Load:

  • Initial: 2 or less
  • Polite: 3 or less

CPU Usage:

  • Max spike of 20 to 40

Memory Usage:

  • 3000K

Tags/Tracking Options:

  • Certified 3rd Party Tags; rich media

Additional Requirements:

  • No 4th party tags. All tags must be secure.
  • Expansion must be user-initiated – “”User Initiation”” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user-initiated actions, and false reporting of user engagement.
  • NBCU policy states that we cannot accept blocking tags
  • Ad Creative and Landing Pages that employ exit pop ups, are not permitted.
  • All ad units must have a 1 pixel black border surrounding entire creative.
  • Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)
  • Max 3 revisions per creative.

 

Interscroller

 

Sites Accepted:

  • NBCNews, Today & CNBC (Mobile Only)

Dimensions:

  • 300×250

Approved Third Party Vendors:

  • Celtra

Max Expandable Creative Size:

  • N/A

File Types/Formats:

  • HTML5

Max Initial File Load Size (includes creative & trackers):

  • 200K

Additional File Weight (K):

  • 2.2MB (Subsequent User initiated load)

Max Animation Duration:

  • 10 sec, if no user interaction

Frame Rate:

  • 24 FPS

Expansion Enable:

  • User-Initiated

Hot Spots:

  • Not to exceed 1/4 size of original ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.

Close Button Requirement:

  • Control: “Close X”
  • Font: 18 pt (11px) – 16 pt (21px)

In-Banner Video Accepted:

  • Yes

Audio:

  • Must be user Initiated (on click: mute/ un-mute); default state is muted

Z-Index Range:

  • Must be lower than 4,999

Script Calls on Load:

  • Initial: 2 or less
  • Polite: 3 or less

CPU Usage:

  • Max spike of 20 to 40

Memory Usage:

  • 3000K

Tags/Tracking Options:

  • Certified 3rd Party Tags; rich media

Additional Requirements:

  • No 4th party tags. All tags must be secure.
  • Expansion must be user-initiated – “”User Initiation”” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user-initiated actions, and false reporting of user engagement.
  • NBCU policy states that we cannot accept blocking tags
  • Ad Creative and Landing Pages that employ exit pop ups, are not permitted.
  • All ad units must have a 1 pixel black border surrounding entire creative.
  • Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)
  • Max 3 revisions per creative.

 

Miniscroller

 

Sites Accepted:

  • CNBC & MSNBC (Mobile Only) NBCNews & Today (Desktop & Mobile)

Dimensions:

  • 300×250

Approved Third Party Vendors:

  • Celtra

Max Expandable Creative Size:

  • N/A

File Types/Formats:

  • HTML5

Max Initial File Load Size (includes creative & trackers):

  • 200K

Additional File Weight (K):

  • 2.2MB (Subsequent User initiated load)

Max Animation Duration:

  • 10 sec, if no user interaction

Frame Rate:

  • 24 FPS

Expansion Enable:

  • User-Initiated

Hot Spots:

  • Not to exceed 1/4 size of original ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.

Close Button Requirement:

  • Control: “Close X”
  • Font: 18 pt (11px) – 16 pt (21px)

In-Banner Video Accepted:

  • Yes

Audio:

  • Must be user Initiated (on click: mute/ un-mute); default state is muted

Z-Index Range:

  • Must be lower than 4,999

Script Calls on Load:

  • Initial: 2 or less
  • Polite: 3 or less

CPU Usage:

  • Max spike of 20 to 40

Memory Usage:

  • 3000K

Tags/Tracking Options:

  • Certified 3rd Party Tags; rich media

Additional Requirements:

  • No 4th party tags. All tags must be secure.
  • Expansion must be user-initiated – “”User Initiation”” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user-initiated actions, and false reporting of user engagement.
  • NBCU policy states that we cannot accept blocking tags
  • Ad Creative and Landing Pages that employ exit pop ups, are not permitted.
  • All ad units must have a 1 pixel black border surrounding entire creative.
  • Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)
  • Max 3 revisions per creative.

 

Native

 

Sites Accepted:

  • NBCNews, Today, MSNBC, CNBC

Dimensions:

  • For CNBC ONLY – Traditional Native Sizes: 2×2, 315×90 and Standard ROS Sizes: 728×90, 300×250, 300×600;
  • For the rest of News (Today, MSNBC, NBCNews): 2×2

Approved Third Party Vendors:

  • Polar

Max Expandable Creative Size:

  • N/A

File Types/Formats:

  • HTML5

Max Initial File Load Size (includes creative & trackers):

  • 200K

Additional File Weight (K):

  • 2.2MB (Subsequent User initiated load)

Max Animation Duration:

  • 10 sec, if no user interaction

Frame Rate:

  • 24 FPS

Expansion Enable:

  • User-Initiated

Hot Spots:

  • Not to exceed 1/4 size of original ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.

Close Button Requirement:

  • Control: “Close X”
  • Font: 18 pt (11px) – 16 pt (21px)

In-Banner Video Accepted:

  • Yes

Audio:

  • Must be user Initiated (on click: mute/ un-mute); default state is muted

Z-Index Range:

  • Must be lower than 4,999

Script Calls on Load:

  • Initial: 2 or less
  • Polite: 3 or less

CPU Usage:

  • Max spike of 20 to 40

Memory Usage:

  • 3000K

Tags/Tracking Options:

  • No third party tracking allowed.

Additional Requirements:

  • Expansion must be user-initiated – “”User Initiation”” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user-initiated actions, and false reporting of user engagement.
  • NBCU policy states that we cannot accept blocking tags
  • Ad Creative and Landing Pages that employ exit pop ups, are not permitted.
  • All ad units must have a 1 pixel black border surrounding entire creative.
  • Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)
  • Max 3 revisions per creative.

 

Social Cards

 

Sites Accepted:

  • NBCNews, Today, MSNBC, CNBC

Dimensions:

  • 5×5

Approved Third Party Vendors:

  • Polar

Max Expandable Creative Size:

  • N/A

File Types/Formats:

  • HTML5

Max Initial File Load Size (includes creative & trackers):

  • 200K

Additional File Weight (K):

  • 2.2MB (Subsequent User initiated load)

Max Animation Duration:

  • 10 sec, if no user interaction

Frame Rate:

  • 24 FPS

Expansion Enable:

  • User-Initiated

Hot Spots:

  • Not to exceed 1/4 size of original ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.

Close Button Requirement:

  • Control: “Close X”
  • Font: 18 pt (11px) – 16 pt (21px)

In-Banner Video Accepted:

  • Yes

Audio:

  • Must be user Initiated (on click: mute/ un-mute); default state is muted

Z-Index Range:

  • Must be lower than 4,999

Script Calls on Load:

  • Initial: 2 or less
  • Polite: 3 or less

CPU Usage:

  • Max spike of 20 to 40

Memory Usage:

  • 3000K

Tags/Tracking Options:

  • No third party tracking allowed.

Additional Requirements:

  • Expansion must be user-initiated – “”User Initiation”” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user-initiated actions, and false reporting of user engagement.
  • NBCU policy states that we cannot accept blocking tags
  • Ad Creative and Landing Pages that employ exit pop ups, are not permitted.
  • All ad units must have a 1 pixel black border surrounding entire creative.
  • Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)
  • Max 3 revisions per creative.

 

Expandable Rectangle

 

Sites Accepted:

  • NBCNews, Today, MSNBC, CNBC

Dimensions:

  • 300×250

Approved Third Party Vendors:

  • Sizmek

Max Expandable Creative Size:

  • 600×250

File Types/Formats:

  • HTML5

Max Initial File Load Size (includes creative & trackers):

  • 200K

Additional File Weight (K):

  • 2.2MB (Subsequent User initiated load)

Max Animation Duration:

  • 10 sec, if no user interaction

Frame Rate:

  • 24 FPS

Expansion Enable:

  • User-Initiated

Hot Spots:

  • Not to exceed 1/4 size of original ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.

Close Button Requirement:

  • Control: “Close X”
  • Font: 18 pt (11px) – 16 pt (21px)

In-Banner Video Accepted:

  • Yes

Audio:

  • Must be user Initiated (on click: mute/ un-mute); default state is muted

Z-Index Range:

  • Must be lower than 4,999

Script Calls on Load:

  • Initial: 2 or less
  • Polite: 3 or less

CPU Usage:

  • Max spike of 5 to 10%

Memory Usage:

  • 3000K

Tags/Tracking Options:

  • Certified 3rd Party Tags; rich media

Additional Requirements:

  • No 4th party tags. All tags must be secure.
  • Expansion must be user-initiated – “”User Initiation”” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user-initiated actions, and false reporting of user engagement.
  • NBCU policy states that we cannot accept blocking tags
  • Ad Creative and Landing Pages that employ exit pop ups, are not permitted.
  • All ad units must have a 1 pixel black border surrounding entire creative.
  • Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)
  • Max 3 revisions per creative.

 

Billboard

 

Sites Accepted:

  • NBCNews, Today, MSNBC, CNBC

Dimensions:

  • 970×250

Approved Third Party Vendors:

  • Celtra, Interpolls, Sizmek

Max Expandable Creative Size:

  • Ad should serve as 970×250 and remain that size

File Types/Formats:

  • HTML5

Max Initial File Load Size (includes creative & trackers):

  • 200K

Additional File Weight (K):

  • 1MB Polite Load, 2.2MB (Subsequent User initiated load)

Max Animation Duration:

  • 10 sec, if no user interaction

Frame Rate:

  • 24 FPS

Expansion Enable:

  • User-Initiated

Hot Spots:

  • Not to exceed 1/4 size of original ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.

Close Button Requirement:

  • No close button required – ONLY noncollapsible units allowed

In-Banner Video Accepted:

  • Yes

Audio:

  • Must be user Initiated (on click: mute/ un-mute); default state is muted

Z-Index Range:

  • Must be lower than 4,999

Script Calls on Load:

  • Initial: 2 or less
  • Polite: 3 or less

CPU Usage:

  • Max spike of 20 to 40%

Memory Usage:

  • 3000K

Tags/Tracking Options:

  • Certified 3rd Party Tags; rich media

Additional Requirements:

  • No 4th party tags. All tags must be secure.
  • Expansion must be user-initiated – “”User Initiation”” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user-initiated actions, and false reporting of user engagement.
  • NBCU policy states that we cannot accept blocking tags
  • Ad Creative and Landing Pages that employ exit pop ups, are not permitted.
  • All ad units must have a 1 pixel black border surrounding entire creative.
  • Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)
  • Max 3 revisions per creative.

 

Filmstrip

 

Sites Accepted:

  • NBCNews, Today, MSNBC, CNBC

Dimensions:

  • 300×600 viewable window in which total ad size of 300×3000 scrolls (5-300×600 segments)

Approved Third Party Vendors:

  • Interpolls, Sizmek, MarkIt on Demand

Max Expandable Creative Size:

  • Expansion not allowed for this unit

File Types/Formats:

  • HTML5

Max Initial File Load Size (includes creative & trackers):

  • 200K

Additional File Weight (K):

  • 1MB Polite Load, 2.2MB (Subsequent User initiated load)

Max Animation Duration:

  • 15sec (Animation)
  • 30sec (Video)

Frame Rate:

  • 24 FPS

Expansion Enable:

  • N/A

Hot Spots:

  • Expansion not allowed for this unit

Close Button Requirement:

  • N/A

In-Banner Video Accepted:

  • Yes

Audio:

  • Must be user Initiated (on click: mute/ un-mute); default state is muted

Z-Index Range:

  • Must be lower than 4,999

Script Calls on Load:

  • Initial: 2 or less
  • Polite: 3 or less

CPU Usage:

  • Max spike of 20 to 40%

Memory Usage:

  • 1500K

Tags/Tracking Options:

  • Certified 3rd Party Tags; rich media

Additional Requirements:

  • No 4th party tags. All tags must be secure.
  • Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file 300×600 px (the dimensions of the viewer window).
  • Example: http://www.iab.net/filmstrip
  • Style Guide: http://www.iab.net/filmstrip/pdf
  • Ad Creative and Landing Pages that employ exit pop ups, are not permitted.
  • All ad units must have a 1 pixel black border surrounding entire creative.
  • Max 3 revisions per creative.
  • NBCU policy states that we cannot accept blocking tags.

 

Video Wallpaper

 

Sites Accepted:

  • CNBC

Dimensions:

  • Loads from a 970×90 and becomes a full frame video skin surrounding the page.

Approved Third Party Vendors:

  • Interpolls

Max Expandable Creative Size:

  • 970×415

File Types/Formats:

  • HTML5

Max Initial File Load Size (includes creative & trackers):

  • 200K

Additional File Weight (K):

  • 1MB Polite Load, 2.2MB (Subsequent User initiated load)

Max Animation Duration:

  • 15sec (Animation)
  • 30sec (Video)

Frame Rate:

  • 24 FPS

Expansion Enable:

  • Auto-expand on first impression. However, should auto-collapse after 7 seconds if no user interaction. User-initiated upon subsequent views.

Hot Spots:

  • Not to exceed 1/4 size of original ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.

Close Button Requirement:

  • Control: “CloseX”
  • Font: 18 pt (11px) – 16 pt (21px)
  • Close button on expanded pushdown, initiated by click
  • Uninitiated expanded panel closes automatically and collapsed ad provides expand button that can be initiated with a click

In-Banner Video Accepted:

  • N/A

Audio:

  • Must be user Initiated (on click: mute/ un-mute); default state is muted

Z-Index Range:

  • Must be lower than 4,999

Script Calls on Load:

  • Initial: 2 or less
  • Polite: 3 or less

CPU Usage:

  • Idle CPU falls in 8-12%. Initial loading file is 20-30%. Initial spike of 60% is acceptable in the first five seconds.

Memory Usage:

  • 5000K

Tags/Tracking Options:

  • Production by NBCU preferred vendor; Rich Media: Layered PSD, vector logo, creative styling and direction, 1×1 tracking pixels and click-trackers SSL compliant HTTPS secure tags

Additional Requirements:

  • No 4th party tags. All tags must be secure.
  • Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.
  • Ad Creative and Landing Pages that employ exit pop ups, are not permitted.
  • All ad units must have a 1 pixel black border surrounding entire creative.
  • Max 3 revisions per creative.
  • NBCU policy states that we cannot accept blocking tags.

Video Wallpaper specs must adhere to the following business rules:

1. This ad type can run once per 2 weeks.
2. The size of the ad will run in proportion to the width of the respective site’s news content.
3. The unit must initiate without any delays.
4. Rails can be animated for 5 seconds and must then be static/disappear.
5. Rails must fade to white as you scroll to the bottom of the page.
6. The animated rails and pushdown must be frequency capped to 1/user.
7. For CNBC, the animated rails cannot be clickable.

 

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