The ultimate digital network for all things Movies, TV and Streaming

 
For any questions, please contact @NBC Uni Specs & Guidelines.

Fandango Brand Guidelines

 

  • Competitor advertising call-outs not allowed on Display or Video assets provided for the Fandango Network (i.e., Moviepass, Moviefone, Atom Tickets, or IMDB)
  • Competitors cannot be accessible/seen on outside studio film trailer site’s CTR-URL (when outside of ticketing week)
  • Movie Theater Exhibitors with whom Fandango does not have a ticketing agreement
  • Advertisements promoting/utilizing the services of other movie ticketing companies (Hollywood Movie Money, Movie Cash, etc.)
  • The following are not suitable for advertising on the Movies sites:
    • Political campaigns, positions or statements
    • Online Casino Gambling
    • Adult-oriented prescription drugs (e.g. Viagra, Cialis)
    • Hard liquor
    • Highly graphic violence, weaponry or death
    • Contraceptives/Birth Control/Abortion Services (male and female)
    • Adult & R-rated display ads must be targeted away from Family, G and PG content.

Click-Through Guidelines

 

  • Ticketing Ads must link to Fandango.com
  • Non-ticketing Ads can link to exhibitor sites ONLY on Powster.com
  • Exception to any of the above listed guidelines must first be approved by the head of Advertising Sales. Please consult your Sales Executive prior to submitting
  • We do not allow PVOD (Premiere Video On Demand) messaging for a Theatrical placement

3rd Party Vendors

 

  • For a list of approved 3rd party creative vendors, click here
  • For a list of approved 3rd party pixel vendors, click here

Mobile Banners

 

Ad Unit
Dimensions
File Type/Format
Expansion
Banner (iOS & Android)*
320×50
320×100
Static GIF/JPG
HTML5 3rd Party Tags
Click to expand
Ad must expand and collapse using same expansion initiation method.
Must NOT initiate audio.
Marquee (iOS & Android)*
320×150
Static GIF/JPG
HTML5 3rd Party Tags
Click to expand
Ad must expand and collapse using same expansion initiation method.
Must NOT initiate audio.

 

Max File Size:

  • 40kb initial load
  • Subsequent Max Polite/User-Initiated File Load Size: 2.2 MB for video file load

Animation:

  • Looping: 4 loops max OR 
  • Animation Length: 15 seconds max
  • No rapid strobing animations

Frame Rate:

  • 24 FPS

*In-Banner Video Available:

  • :15 second length
  • Audio must be user initiated (on-click: mute/un-mute) default state is muted 
  • Ad must have a volume, mute, play and pause control
  • Creative with in-banner video must be third-party served

 

Interstitial

 

Ad Unit
Dimensions
File Type/Format
Expansion
Creative Brief
Intersititial (iOS & Android)
320×480
Layered PSD Site created
N/A
https://nbcuadsales.box.com/s/pj96wid009u4hpmvzh3wd9z7znk0753r

 

Max File Size:

  • 50kb initial load 
  • Subsequent Max Polite/User-Initiated File Load Size: 2.2 MB for video file load
  • 45k max static back-up image

Animation:

  • Looping: 3 loops
  • Animation Length: 15 seconds

Frame Rate:

  • 24 FPS

*In-Banner Video Available:

  • Ad unit must click in-app Only
  • Requires site creative approval Must include ticketing and trailer CTA
  • Must include “Skip” button 

Interstitial :

  • Interstitials are created in-house by our design team. Only .PSD creative allowed

 

Featured Movie

 

Ad Unit
Dimensions
File Type/Format
Expansion
Featured Movie Placement
(iOS & Android)
300×250
N/A
N/A

 

Max File Size:

  • N/A

 

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