The ultimate digital network for all things Movies, TV and Streaming
For any questions, please contact @NBC Uni Specs & Guidelines.
Fandango Brand Guidelines
- Competitor advertising call-outs not allowed on Display or Video assets provided for the Fandango Network (i.e., Moviepass, Moviefone, Atom Tickets, or IMDB)
- Competitors cannot be accessible/seen on outside studio film trailer site’s CTR-URL (when outside of ticketing week)
- Movie Theater Exhibitors with whom Fandango does not have a ticketing agreement
- Advertisements promoting/utilizing the services of other movie ticketing companies (Hollywood Movie Money, Movie Cash, etc.)
- The following are not suitable for advertising on the Movies sites:
- Political campaigns, positions or statements
- Online Casino Gambling
- Adult-oriented prescription drugs (e.g. Viagra, Cialis)
- Hard liquor
- Highly graphic violence, weaponry or death
- Contraceptives/Birth Control/Abortion Services (male and female)
- Adult & R-rated display ads must be targeted away from Family, G and PG content.
Click-Through Guidelines
- Ticketing Ads must link to Fandango.com
- Non-ticketing Ads can link to exhibitor sites ONLY on Powster.com
- Exception to any of the above listed guidelines must first be approved by the head of Advertising Sales. Please consult your Sales Executive prior to submitting
- We do not allow PVOD (Premiere Video On Demand) messaging for a Theatrical placement
Mobile Banners
Ad Unit
Dimensions
File Type/Format
Expansion
Banner (iOS & Android)*
320×50
320×100
320×100
Static GIF/JPG
HTML5 3rd Party Tags
HTML5 3rd Party Tags
Click to expand
Ad must expand and collapse using same expansion initiation method.
Must NOT initiate audio.
Ad must expand and collapse using same expansion initiation method.
Must NOT initiate audio.
Marquee (iOS & Android)*
320×150
Static GIF/JPG
HTML5 3rd Party Tags
HTML5 3rd Party Tags
Click to expand
Ad must expand and collapse using same expansion initiation method.
Must NOT initiate audio.
Ad must expand and collapse using same expansion initiation method.
Must NOT initiate audio.
Max File Size:
- 40kb initial load
- Subsequent Max Polite/User-Initiated File Load Size: 2.2 MB for video file load
Animation:
- Looping: 4 loops max OR
- Animation Length: 15 seconds max
- No rapid strobing animations
Frame Rate:
- 24 FPS
*In-Banner Video Available:
- :15 second length
- Audio must be user initiated (on-click: mute/un-mute) default state is muted
- Ad must have a volume, mute, play and pause control
- Creative with in-banner video must be third-party served
Interstitial
Ad Unit
Dimensions
File Type/Format
Expansion
Creative Brief
Interstitial (iOS & Android)
320×480
Layered PSD Site created
N/A
Max File Size:
- 50kb initial load
- Subsequent Max Polite/User-Initiated File Load Size: 2.2 MB for video file load
- 45k max static back-up image
Animation:
- Looping: 3 loops
- Animation Length: 15 seconds
Frame Rate:
- 24 FPS
*In-Banner Video Available:
- Ad unit must click in-app Only
- Requires site creative approval Must include ticketing and trailer CTA
- Must include “Skip” button
Interstitial :
- Interstitials are created in-house by our design team. Only .PSD creative allowed
Featured Movie
Ad Unit
Dimensions
File Type/Format
Expansion
Featured Movie Placement
(iOS & Android)
(iOS & Android)
300×250
N/A
N/A
Max File Size:
- N/A