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For any questions, please contact @NBC Uni Specs & Guidelines.
For all creative template requests, please contact @NBC UNI Digital Movies Ad Traffic.
Fandango Network Brand Guidelines
The Fandango Network Advertising Content Guidelines apply to video, banners, native, and expanded experiences appearing on Fandango, Rotten Tomatoes, Flixster and YouTube. The Fandango Network reserves the right to reject any advertisement that doesn’t meet the minimum guidelines during the certification process, or any advertisement that Fandango Network feels isn’t appropriate for Fandango Network’s advertising platform or its users.
General Content:
- Ad creative should clearly convey a call to action (CTA) and utilize imagery that is impactful for maximum impact.
- Keep important text or imagery within the safe area. Anything outside of the “safe area” may not be viewable based on-screen resolution.
- Limit legal text to a few words (i.e. – “© 2023 Fandango”).
- Ad creative containing video must resolve to a CTA or relevant message; videos should never resolve to a black screen.
- If the Rotten Tomatoes Tomatometer® is used in the creative, please follow ALL guidelines pertaining to its correct usage and display.
Restricted Content:
Fandango Network is committed to providing the highest quality advertising experience. To meet this standard, the following areas may require additional considerations, reviews, and approvals before being accepted onto Fandango’s advertising platform.
- Age-restricted content: Ads promoting or containing age-sensitive products and services must be appropriately age targeted.
- Alcohol: Ads for alcoholic beverages must be appropriately age targeted. There can be no images or videos that show the consumption of the alcohol product. All text, images, video, and audio must depict age-appropriate people and scenes.
- Financial: Ads for financial products or services that are associated with deceptive practices aren’t allowed. Advertisers must be a member of at least one of the following associations: Community Financial Services Association of America, Online Lenders Alliance.
- Gambling: Ad content that promotes or facilitates real money gambling must have necessary licensing and comply with all applicable federal, state/provincial, and local laws or regulations, including having the proper age and location targeting.
- Pharmaceutical: Ads promoting pharmaceutical products, medical devices, medical services, or treatments must comply with all applicable federal, state, local, provincial and, if applicable, foreign country laws or regulations.
- Political: Ads that present, include, or reference a position on a controversial public issue. This may include content that is deemed offensive, contains graphic or potentially offensive content, or is deemed an attack of a personal nature, an attack on an individual business, or a comment on a private dispute.
Unacceptable or Prohibited Content:
- DO NOT use potentially offensive imagery (such as nudity, violent images, or gore) or explicit or provocative language. Fandango Network is a family friendly company.
- Profane, obscene, or offensive language is not allowed.
- Highly graphic violence, weaponry or death is not allowed.
- Imagery or scenes of explicit drug are not allowed.
- If blood is included in the creative, it should be stylized and not realistic or gory.
- If weapons are included in the creative, they should never point towards the user.
Click-Through Guidelines
- Ticketing Ads must link to Fandango.com
- Non-ticketing Ads can link to exhibitor sites ONLY on Powster.com
- Exception to any of the above listed guidelines must first be approved by the head of Advertising Sales. Please consult your Sales Executive prior to submitting
Adherence to the following Click-Through Guidelines is required for all advertising on The Fandango Network. Exceptions to any of the listed guidelines must first be approved by the head of Advertising Sales. Please consult your Sales Director regarding any questions.
Theatrical:
- All Studio Ads are required to click-through to Fandango.com during the ticketing on-sale window
- Fandango non-ticketing Studio Ads can link to exhibitor sites ONLY on Powster.com
Streaming:
- Steaming Ads may include Dual-CTA (In Theatres & Streaming) but are required to click-through to Fandango.com
- In the Steaming Only window, Streaming Ads can click-through directly to a streaming platform or custom landing page
- If a Steaming Platform releases a Theatrical title, Streaming Ads can click-through to a custom landing however, if Fandango is ticketing for that release, the custom landing page must include Fandango.com
Brands:
- Brand Ads may click-through to their owned and brand site or custom landing page
Mobile Banners
320×100
HTML5 3rd Party Tags
Ad must expand and collapse using same expansion initiation method.
Must NOT initiate audio.
HTML5 3rd Party Tags
Ad must expand and collapse using same expansion initiation method.
Must NOT initiate audio.
Max File Size:
- 40kb initial load
- Subsequent Max Polite/User-Initiated File Load Size: 2.2 MB for video file load
Animation:
- Looping: 4 loops max OR
- Animation Length: 15 seconds max
- No rapid strobing animations
Frame Rate:
- 24 FPS
*In-Banner Video Available:
- :15 second length
- Audio must be user initiated (on-click: mute/un-mute) default state is muted
- Ad must have a volume, mute, play and pause control
- Creative with in-banner video must be third-party served
Interstitial
Max File Size:
- 50kb initial load
- Subsequent Max Polite/User-Initiated File Load Size: 2.2 MB for video file load
- 45k max static back-up image
Animation:
- Looping: 3 loops
- Animation Length: 15 seconds
Frame Rate:
- 24 FPS
*In-Banner Video Available:
- Ad unit must click in-app Only
- Requires site creative approval Must include ticketing and trailer CTA
- Must include “Skip” button
Interstitial :
- Interstitials are created in-house by our design team. Only .PSD creative allowed
Featured Movie
(iOS & Android)
Max File Size:
- N/A
