SYFY is a global, multiplatform brand that super-serves passionate genre fans with science fiction, fantasy, paranormal and superhero programming, along with late night animation, fan-focused franchises and live event coverage.
Audience Value
SYFY has a consistent, affluent, and diverse audience of over 35M viewers each month.
32%
Multi-cultural audience
34%
Of viewers HHI $100K+
Source:
Multicultural & HHI: Source: Nielsen (9/25/23-3/17/24), C3 data stream, Program Ratings average audience, Median Age and Male/Female Skew based on P2+
Impact & Environment
SYFY leverages the power of our passionate, leaned-in audience to create authentic connections and engage consumers.
Top 5
Cable network in delivering
Ad, Brand, & Message Memorability
among P18+
With next-day availability on Peacock, Chucky S3A is up +29% P2+ and +34% P18-49 vs S2, based on cross platform average minutes.
Source:
Top 5 Cable Network: Source: Nielsen Media Research, C3 data. YTD (1/1/23-12/3/23). Prime (M-Sa 8-11P, Su 7-11P). HHI and multi-cultural based on market breaks, P2+. Reach based on 2023 average month, (12/26/22-11/26/23), L+7, 1-min qualifier. Total Day. NBC Unified TAMi, Chucky S3A vs S2, P2+ & P18-49 through 35 days. Marketcast: YTD (1/1/23-11/30/23), P18+ on all series, non-sports content in prime (M-Sa 8P-11P, Su 7P-11P), excludes repeats. All release types EDO Ad Engage, 9/25/23-1/21/24. Total Day & Prime (M-Sa 8P-11P, Su 7P-11P), excludes sports & news programming. Originals exclude repeats.
Chucky Performance: NBC Unified TAMi, Chucky S3A vs S2, P2+ & P18-49 through 35 days.
Premium Content
