NBC News’ unparalleled reach, combined with its exceptional portfolio of media platforms, provides advertisers unprecedented access to an ideal consumer base.
Audience Value
More than
2 in 3
American adults reached by NBCU News Group properties each month
(68% reach)
Top 3
Quarter
on record for NBC News NOW in Q1’24, driven by Live + VOD consumption
#1
News Organization on YouTube in 2023, averaging 220M monthly video views
43M
adults added to linear reach incremental audience by NBCNews.com (+53% lift)
Meet the Press delivers a more educated and affluent audience than the competition.
Source:
NBCU News Group Monthly Reach: Source: Comscore XMedia Total View Report, Monthly Average based on February 2024. Total View Report. United States data. P18+. Telemundo based on Telemundo Noticias and Telemundo Local.
NBC News NOW: NBCU DAVD. YoY claim: (1/1/24-4/1/24) vs. (1/1/23-4/1/23). Includes FEP only. (2) Peacock Internal Data, Time Spent, 1/1/24-4/1/24. (3) News Now: Adobe Analytics & Partner Dashboards, Monthly Live + VOD Hours Viewed. Some platforms are estimated for the final week in March 2024 due to data delays
Meet the Press is the most affluent and most social Sunday morning news program: Source: Nielsen, 1/1/24-3/25/24, LSD data stream, Program Ratings average audience, P25-54, HHI $125,000+
NBCNews.com reach lift: Source: Comscore XMedia Total View Report, Monthly Average, January 2024. NBC News = NBCNews.com (Digital) and regularly scheduled and special news programming on NBC linear. United States data. P18+. Today is vs. GMA and CBS Mornings.
Impact & Environment
Viewers have a
+81%
Higher search engagement
for brands that advertise during programs
vs. viewers of competitive broadcast news programming
It takes 2.4 ad units on competitive broadcast programming to generate the equivalent search impact as 1 ad unit on NBC News programming.
Source:
Ad Search Engagement: Source: EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming YTD (1/1/24-2/4/24). News and Information Programming Genre.
Competition
NBC News Group:
#1
news organization in the U.S. for cross-platform reach, reaching 169M de-duplicated viewers/visitors across TV and Digital in February 2024
#1
news organization in the U.S. on TikTok, based on followers and views.
Source:
#1 news organization in the U.S. for cross-platform reach: Comscore XMedia Total View Report, Monthly Average based on February 2024. Total View Report. United States data. P18+. Telemundo based on Telemundo Noticias and Telemundo Local.
#1 news organization in the U.S. on TikTok, based on followers and views: ListenFirst and Partner Portals. 1/1/24 – 3/31/24.
Premium Content
