CNBC provides unprecedented, real-time business and financial news to the most influential consumers worldwide with 15 hours of live Business Day programming and 24/7 global coverage via the CNBC digital portfolio.
CNBC’s Primetime programming embodies unscripted ambition for the entrepreneurs, small business owners and entertainment seekers alike, reaching influential consumers in over 20 product categories including: Business Travel, Business, Healthy Lifestyle, Real Estate, Auto.
Only 9% of CNBC’s audience overlaps between linear and digital, resulting in a 3.2X lift in overall reach when CNBC Digital is added to CNBC TV.
#1
among C-Level Executives, Small Business Owners, and Black and Hispanic Affluents
67M
P18+ reached across platforms each month, more than 25% of American Adults
#1
Most Affluent Primetime Audience of any Cable Entertainment Network
CNBC ranks #1 among Ultra Affluents, C-Level Executives, Small Business Owners, and Black and Hispanic Affluents: Ipsos Affluent Survey USA Doublebase 2023 Adults 18+ HHI $125K+ weighted by Affluent Adults. Total Digital Brand Footprint in past 30 days. Investor Influencers –Investing Affluencers; Any Chief Officer = Chief Officer Function: Chief Officer (net); BDMs= Products/Services Involved In Procurement In Course Of Work: Any Products Or Services
Cross-Platform Reach and Unique Audiences By Platform: comScore XMedia Enhanced Total View Audience Analysis. September 2023, P18+, Live+7 TV Viewing.
Most Affluent Primetime Audience: Nielsen, full year 2023 (12/26/22-12/10/23), A25-54 median income (CNBC: $112K), M-F 8P-2A, rank among Cable Entertainment networks.
93%
of CNBC’s HNWI viewers
watch Business Day live
47M
video views delivered across X, FB, and YouTube in 2023. More than 3x as many as competitors.
+35%
more likely to search for brands that advertise during programs than that of competitive cable news programming
+105%
more likely than viewers of competitive broadcast news programming
93% of CNBC’s HNWI viewers watch Business Day live: Cogent, Jan – April 2023. TV past month (type): CNBC (Live viewing)
CNBC social video views than competitors: Talkwalker Social Content Ratings, 1/1/23-12/9/23. Linear Tracking Window. Total Day. Ranked by video views.
CNBC viewers are +35% more likely to search for brands that advertise during programs than viewers of competitive cable news programing and +105% more likely than viewers of competitive broadcast news programing: Source: EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming YTD (1/1/23-12/3/23). News and Information Programming Genre.
#1
Business News Media Company Worldwide: Half a billion people consume CNBC content each month
#1
Financial News Property: for Video Reach AND Engagement (14.8M Video UVs per month)
#1
in reaching Affluent Adults among all Business News Media, for 31 consecutive years
CNBC is the world’s #1 Business News Media company, with content being consumed by over half a billion people per month: Global Web Index (GWI 3Q22-2Q23 Average).
#1 Financial News Property: Source: comScore Video Metrix Multiplatform Key Measures, October 2023. Ranked in Business/Finance News Category. Based on Video UVs (Reach, and Minutes Per Viewer (Engagement).
#1 in reaching Affluent Adults: among all Business News Media, for 30 consecutive years: Ipsos Affluent Survey USA Doublebase 2023 Adults 18+ HHI $125K+ weighted by Affluent Adults.