AdSmart from NBCUniversal is our industry-leading holistic suite of advanced advertising solutions, comprising linear optimization for enhanced delivery to target audiences through the unparalleled reach of linear TV, addressable TV for ads delivered directly to target households through highly engaging long-form video, digital targeting for ads delivered directly to target users through premium online content, and contextual alignment to match brand messaging with relevant scenes across our national linear programming.
Our advanced audience targeting platform, AdSmart Audience, combines the unmatched power of NBCUniversal’s portfolio to engage consumers on every screen, rich first- and third-party consumer data, including your data, and data-driven advanced targeting to reach the right consumers for your business objectives, enabling you to build meaningful connections at scale and drive measurable impact for your brand.
Plus, we offer flexible activation paths, so how you reach your audience is up to you, with:
With our AdSmart contextual alignment platform, AdSmart Context, we’re leveraging proprietary machine learning technology and emotion recognition algorithms to match an advertiser’s creative with the most contextually relevant scenes across our unequaled national TV programming. Through this contextual alignment, we’re able to reduce tune-out, improve the viewing experience for consumers, establish positive brand associations, and improve advertising impact such as brand recall, ad recall, and ad favorability.
More than just a suite of capabilities, AdSmart is a data-at-the-center partnership that leverages advanced advertising to improve the efficiency and effectiveness of your media buys.
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