Advertise to LatinX Audiences with Telemundo's Library of Content

Telemundo Continues to Reign as #1 Most-Watched Spanish-Language Network in Primetime, Driving NBCUniversal to Reach 8 out of 10 Hispanics Nationwide Every Month

1,000+ Hours of Multiplatform Primetime Offerings Including Fan Favorite Reality Titles, Captivating Scripted Dramas, and Family-Friendly Live Specials

Launch of Noticias Telemundo Ahora FAST Channel Brings Award-Winning Journalism to New Platforms During Critical Election Cycle

Network to Unveil New Slate to Advertisers on Monday May 13th at the Celebration Event at The Shed in NYC Featuring Exclusive Performance by Urban Colombian Artist Manuel Turizo and Special Appearance by Saturday Night Live’s Marcello Hernández

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Miami, FL – May 9, 2024 — NBCUniversal Telemundo Enterprises today revealed its upcoming 2024-25 multiplatform programming offering including an innovative slate of reality TV shows, scripted dramas, live events and specials, news, and sports. Titles revealed today build on the network’s recent dominance in primetime as the most-watched Spanish language network, reaffirming its mission to create and curate authentic content experiences by U.S Latinos for U.S Latinos. Next week at its upfront presentation, Telemundo will invite advertisers to take their brands to the “Next Level,” featuring content that is meeting the demands of Latinos’ media consumption and driving the future of Spanish language media.

Powered by Telemundo, NBCUniversal reaches 8 out of 10 Hispanics every month. This spring, the network celebrated two consecutive months as the most-watched Spanish language broadcast network in Monday through Sunday primetime, a first in Telemundo’s history, outperforming its closest competitor by 20% in April. The network also ranked as the only Spanish-language broadcast network to deliver growth (+36%) Monday to Friday among adults 18-49, from the last quarter of 2023 to the first quarter of 2024. The network’s success transcends screens with the Telemundo app delivering record highs in engagement, while sustaining its digital leadership as the #1 US Spanish-language network in YouTube subscribers for main channels, and the #1 Spanish-language network in social media engagement across Facebook, Instagram, X (Twitter), and TikTok.

“As the number one Spanish-language broadcast network in primetime, we are proud to unveil a programming slate for the next season that continues to innovate and redefine Hispanic media. Latinos represent the single largest growth opportunity for businesses in America. They are young, wielding a tremendous purchasing power and fueling the growth of video consumption across platforms. Telemundo continues to lead Hispanic media as we adapt to the rapidly evolving needs of our audience and, in this moment of constant change in our industry, that spirit of transformation and creativity is more important than ever.”
-Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises

“The future of advertising is audiences – and the Latino audience continues to grow and become even more influential. Telemundo’s premium content across news, sports and entertainment – combined with NBCUniversal’s best-in-class advertising technology – gives marketers an unmatched opportunity to connect with highly engaged viewers while driving effectiveness for their brands.”
-Mark Marshall, Chairman, NBCUniversal Global Advertising & Partnerships

2024-25 Highlights:

Telemundo announced a further expansion of its unscripted titles, solidifying its place as “the home of reality TV.” The immensely popular “La Casa de Los Famosos” (The Celebrity House), the #1 reality series in Spanish language TV, returns for a fifth season, alongside last summer’s breakout hit “Los 50” (The 50), and all new seasons of “Top Chef VIP” and “Exatlón Estados Unidos.” Telemundo also unveiled details for two highly anticipated reality formats: “La Isla: Desafío Extremo” (The Island: Final Destination), a survival reality show featuring a mix of celebrities and fans, and “Sin Fronteras” (Breaking Boundaries) (working title), the innovative new global ‘banda’ competition. The network also revealed new scripted titles sure to capture primetime audiences, including “Sed de Venganza” (Thirst for Revenge), starring Danilo Carrera and Isabella Castillo, “La Familia” (The Family) (working title) chronicling the life of a notorious crime family; “La Dinastía Casillas” (The Casillas Dynasty) (working title) featuring the next saga of the family at the center of El Senor de los Cielos, and “Perseguida” (Persecuted) (working title) a bold reinterpretation of the iconic dramatic series Señora Acero.

The network continues its focus on live events and specials with The Billboard Latin Music Awards/Premios Billboard de la Música Latina, widely considered the standard-bearer in Latin music awards, as well as Billboard Latin Women in Music special event honoring game-changing Latina artists. Telemundo will once again serve as the exclusive Spanish-language home for the 73rd edition of the Miss Universe® Competition, set to air live from Mexico in 2024, in addition to seasonal specials from the Macy’s Thanksgiving Day Parade to the top-rated New Year’s Eve extravaganza, Bienvenido 2025 (Welcome 2025).

The sports excitement from Deportes Telemundo kicks off soon. This summer, Telemundo is the exclusive Spanish-language home of the 2024 Paris Olympic Games, featuring more programming hours than ever before and a broader range of events and content across Telemundo, Universo and Peacock.

Amidst a crucial election year, Noticias Telemundo, the network’s award-winning news division, expanded its news offering with the recent launch of Noticias Telemundo Ahora (Telemundo News Now), a FAST channel now available on NoticiasTelemundo.com, the Telemundo app, the Noticias Telemundo app and Xumo Play, with Peacock and other platforms rolling out later this year. Featuring live news, including streaming-only content, Noticias Telemundo Ahora offers Latinos exclusive news programming, ranging from breaking news to in-depth reports on topics underreported in English-language media, and high-profile interviews with newsmakers. Noticias Telemundo Ahora features anchors from the award-winning news team including Julio Vaqueiro, Arantxa Loizaga, Nicole Suárez, Octavio Pulido, Johana Suárez, Damià Bonmatí and Claudia de la Fuente.

In streaming and digital, Telemundo is doubling down and building on its decades-long success to reach Hispanics wherever they are across all screens. In March 2024 alone, Telemundo set a record with 50 million hours streamed across various platforms including 21.9 million hours of live consumption demonstrating Latinos’ passionate fandom and engagement. For streaming originals, the recent reorganization of Telemundo Studios will supercharge the content development and production for streaming platforms, leveraging and maximizing Telemundo’s decades-long expertise in creating original content across owned and third-party streaming platforms, in the US and around the world. As media consumption habits among Latino viewers continue to evolve and grow across non-linear platforms – roughly 8 out of 10 Hispanics subscribe to a streaming service, driving 35% of streaming viewership growth over the next 5 years – Telemundo will continue to adapt its content offerings to provide an engaging and immersive streaming experience.

2024-25 PROGRAMMING LINE UP

Reality Programming:

“La Casa De Los Famosos” (The Celebrity House): La Casa de los Famosos is a successful format that opens a window into celebrities’ most intimate moments, offering a multiplatform experience without filters with its linear version and exclusive access on LaCasadelosFamosos.com. With more than a hundred hidden cameras and microphones capturing the isolated housemates’ movements 24/7, viewers can witness all the dynamic alliances, rivalries, and romances that develop, and submit their vote every week to ultimately decide which housemate will be crowned the winner of the coveted cash prize at the end of the competition.

“La Isla: Desafío Extremo” (The Island: Final Destination): Taking place on a remote island and hosted by Javier Poza, La Isla: Desafío Extremo is Telemundo’s next big bet for primetime realities. In this survival reality show format from Caracol, a mix of celebrities and fans will embark on an epic journey across treacherous terrains on a grueling mission to survive and compete for a cash grand prize.

“Exatlón Estados Unidos”: Telemundo’s longest-running reality competition, Exatlón Estados Unidos is a sports competition featuring athletes on the Red Team and the Blue Team who put their physical and mental skills to the test against a series of innovative circuits and challenges. As they face the fiercest arenas on the planet, the competitors share their day-to-day as they live in isolation from the outside world. After putting all their strength, endurance and hard work on the line throughout the competition, the top athlete will be crowned with the coveted title, trophy, and a cash prize.

“Top Chef VIP”: Featuring episodes full of adrenaline, drama and surprises, Top Chef VIP presents a group of 20 celebrities who enter the most demanding kitchen on television to test their skills and conquer the palates of the three renowned Latino chefs who will judge their performance and cooking skills. Hosted by renowned actress Carmen Villalobos, this epic family-friendly reality competition shows how each of these celebrities will bring a mix of creativity, excitement, and a dash of drama throughout their journey to win the coveted Top Chef VIP title and $200,000 cash prize.

“Los 50” (The 50): Following a fan-favorite first season, fifty stars come together one more time in a competition like no other. They will live together in an exotic mansion while competing against each other in a relentless and unpredictable game. As they face challenges posed by the masked game master, they will have to make alliances and develop strategies to avoid elimination. With each game, they play in the hopes of adding money to the grand prize which only one player will take home, while a fan of the show also gets a chance to win a part of the cash prize!

“Sin Fronteras” (Breaking Boundaries) (working title):Sin Fronteras offers viewers a 360-degree experience as the first genre-bending, global ‘banda’ is created through community engagement, content and original music. Handpicked from around the world by the judges, musical artists will be mentored by top professionals during a four-month long experience set on a ranch in Mexico. Contestants will live together as they move through each week’s competitions and eliminations, until the three remaining bands compete in one final performance in the hopes of winning it all.

“Realities After Dark”: Influencers Beta Mejia and Dennhi Callu host daily video reactions to Telemundo’s on-air realities that goes LIVE on all digital platforms and recaps each episode, interacting with fans and featuring eliminated contestants and past participants.

Scripted Programming:

“La Dinastía Casillas” (The Casillas Dynasty) (working title): The legendary saga of “El Señor de los Cielos” – the longest running scripted franchise on Spanish language TV – continues with a new generation! Rutila, Ismael, and the heirs of the Casillas are ready to prove that the family legacy runs through their veins. But what is a dynasty without challenges? Their father’s enemies lurk, seeking revenge and power, but the Casillas do not back down from any threat. In “La Dinastía Casillas,” adrenaline reaches new heights as action, intrigue, and passion intertwine.

“Sed de Venganza” (Thirst for Revenge): An unforgettable new drama starring Danilo Carrera and Isabella Castillo follows the life of Fernanda Ríos (portrayed by Castillo), a beautiful and sharp woman determined to escape the terrible abuses she’s experienced since childhood. However, her plans go awry when deception and blackmail lead her into the dark world of Eugenio Beltrán. A vengeful and cruel businessman who has sworn revenge on the Del Pino family, it is Fernanda who must execute Eugenio’s nefarious plans. Complicating matters further, she finds love with Francisco (portrayed by Carrera), a figure from her past, whose life she recklessly destroyed. Forced to confront her sins at last, Fernanda dedicates herself to satisfying her growing thirst for revenge as she sets out to redeem herself against extraordinary odds. Production starts in June 2024 at Telemundo Center’s state-of-the-art studios in Miami.

“Perseguida” (Persecuted) (working title): In Perseguida, Gloria Guzmán’s seemingly perfect life turns into a nightmare when hitmen invade her wedding, killing her fiancé and father of her young son, PGR commander Juan José Fierro. Abandoned by her family in the wake of the scandal, Gloria becomes targeted by the media and government over his dirty, covert activities. Losing all she holds dear, Gloria ventures into the dark underworld of money laundering to save her son. Determined to conquer the crime bosses in charge, she must unleash her most dangerous weapons – her cunning and intelligence – to reclaim her life.

“La Familia” (The Family) (working title): A complex narrative of dysfunction, vice, and romance, Familia chronicles the turbulent life of Aslan, leader of a notorious crime family. Yet, the true power lies with matriarch Hulya, who dominates with an iron fist, keeping her unruly clan in line with a set of unbreakable traditions, the foremost being, “You can’t escape from the table!” Aslan all but lights his family on fire when he disrupts the family dynamic over a woman he’s just met, the beautiful psychologist Devin. As the couple dares to explore a romantic life, the good doctor can’t avoid diagnosing his increasingly discordant family. Can a psychologist thrown in the middle of a volatile battlefield heal everyone? And can she deal with a charming narcissist like Aslan, even as she recovers from her emotional wounds? When it comes to family, sometimes the ties that bind need to be cut for the survival of all involved.

“El Conde: Amor y Honor” (The Count: Love and Honor): Coming this summer, the stellar cast of this period drama includes Fernando Colunga, Ana Brenda Contreras, Marjorie de Sousa, Chantal Andere and Sergio Sendel, among many others. The series tells the story of Alejandro, a humble young farmer, and Mariana, a beautiful and rebellious young woman, who live a beautiful love story. But Josefina de Zambrano, Mariana’s stepmother, and Gerardo Villarreal conspire to turn their relationship into a living hell. When Alejandro is charged with a double homicide, without anyone knowing his fate, he is transferred to a dungeon on a remote island. There he meets a Spanish nobleman serving a life sentence who will reveal to Alejandro that he has a hidden treasure, leaving him this fortune before his death. When Alejandro manages to escape in the 50s, he returns to San Jacinto with an immense fortune and discovers that Mariana married Gerardo and that he was left for dead. He then decides to execute a plan to bring justice against those who betrayed him, especially Mariana who he believes is part of the conspiracy. Alejandro returns as the powerful Count Joaquín de Montenegro, unleashing a dangerous quest for revenge against those responsible for his wrongful imprisonment.

Live Events and Specials

Billboard Latin Music Awards/Premios Billboard de la Música Latina: Marking its 26th anniversary on Telemundo, The Billboard Latin Music Awards is widely considered the standard-bearer in Latin music. It is the only award show to honor the most popular albums, songs and performers in Latin music as determined by Billboard’s weekly charts during a one-year period. With comprehensive coverage across platforms, Telemundo delivers authentic and exciting live content giving Hispanic audiences access to more of what they want and crave.

Billboard Latin Women in Music/Billboard Mujeres Latinas en la Música: This music special will honor Latina women who are changing the face of Latin music and those paving the way for the next generation of changemakers through powerful performances and more. Across a primetime broadcast with content across every social platform, fans will be inspired on their screen of choice.

Miss Universe: Telemundo will once again serve as the exclusive Spanish-language home for the 73rd edition of the Miss Universe® competition, set to air live from Mexico in 2024. As a prelude to the highly anticipated event featuring almost 90 women from around the globe vying for the job of Miss Universe, the network will offer comprehensive coverage across linear, digital, and social platforms of all the preliminary events leading up to the main show, which will culminate when the 72nd Miss Universe®, Nicaragua’s Sheynnis Palacios, crowns her successor.

Seasonal Specials: The network will celebrate end of year festivities with a series of specials including the Spanish-language broadcast of the iconic Macy’s Thanksgiving Day Parade live from New York on Thanksgiving Day, as well as the second edition of the top rated New Year’s Eve extravaganza, Bienvenido 2025, which will invite viewers to kick off the New Year with a bang as they enjoy performances by the year’s top Latin stars.

News

Decisión 2024 (Decision 2024): Earlier this year, Telemundo launched Decisión 2024, an election year multiplatform news and civic engagement initiative across Telemundo’s network, local stations, digital platforms and national and local partners. Decisión 2024 features expanded election news and campaign coverage, in-depth national and local Latino voter polls and town halls. It also includes candidate debates, voter registration drives, live journalism events and fact-checking tools and other resources to inform and engage Latinos, the most coveted and sought after voting cohort – and one of the fastest-growing – in the United States.

Sports

Premier League: Telemundo is the exclusive Spanish-language home for Premier League through 2028. The network’s coverage of the greatest league in English football features pre- and postgame shows La Liga Premier: Extra and 3er Tiempo offering in-depth analysis.

Olympics: Telemundo is the exclusive Spanish-language home of the Olympic Games through 2032. Telemundo will complement NBCUniversal’s Paris 2024 coverage with the biggest Spanish-language Olympic presentation, featuring more programming hours than ever before and a broader range of events and content across Telemundo, Universo and Peacock. The Telemundo production will focus on delivering complete coverage of the Men’s and Women’s Soccer Competitions, and spotlight the stories, athletes and disciplines most relevant to the Hispanic community, serving as the premier destination for Spanish-speaking audiences. This summer’s games in Paris mark the network’s 20th anniversary of Olympic Games coverage and the first time the Opening Ceremonies will air live on Spanish-language television.

U.S. Soccer: Telemundo is the Spanish-language home of Teams USA through 2026, following their journey to the Olympics and then FIFA World Cup 26™. As soccer becomes the fastest growing sport in America, the network airs more than 20 U.S. National Team matches each year across Telemundo, Universo, Peacock and Telemundo’s digital platforms, consisting of National Team friendlies (including premium U.S. matches against Mexico), the SheBelieves Cup, and other key events involving the Women’s and Men’s National Soccer Teams, such as first round matches of the CONCACAF Nations League matches.

NFL: As part of the NBC Sports package, Telemundo is the exclusive Spanish-language home of NFL’s Sunday Night Football through 2034, which includes several Super Bowl games. The network airs regular season games and playoff games across Telemundo, Universo and Peacock with a special focus on the league’s Hispanic players. 2023 NFL season on Telemundo and Universo had its highest year ever up +33% vs last year, delivering 4 out of the top 5 games ever among total viewers.

Chivas: Telemundo is the exclusive U.S. home for Liga MX’s Chivas de Guadalajara home matches through 2029 with a dedicated pre- and postgame show Fútbol Estelar Chivas Extra. In 2023, Chivas on Telemundo delivered its best season ever with 28% more total viewers (vs. 2022) and the #1 Liga MX match on Spanish-language television with the second leg of the Clausura final featuring Chivas vs. Tigres.

FIFA World Cup 26™: Telemundo is the exclusive Spanish-language home of all FIFA properties through 2026 airing across Telemundo, Universo and Peacock. In 2026, the greatest fútbol tournament in the world comes to the greatest stage in the world – the USA. Telemundo gears up to present the largest and most comprehensive production ever for FIFA World Cup 26™. With 104 matches spread across 3 countries, 16 cities, and 48 teams vying for the title of champion – the World Cup celebrates the globe’s greatest game and the power of soccer in the U.S. and around the world.

About NBCUniversal Telemundo Enterprises

NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 91 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, Telemundo is considered the undisputed Home of Reality TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.