Sponsorship Lineup For The 2022 Annual Billboard Latin Music Awards

Coors Light and Expedia Join as First-Time Sponsors, while L’Oréal, McDonald’s, State Farm®, Toyota, and Verizon Return to the Most Prestigious Event in Latin Music.

Miami, FL, September 29, 2022 — Today, NBCUniversal and Telemundo announced its robust lineup of brand sponsors for the 2022 Billboard Latin Music Awards. The Billboard Latin Music Awards is the only awards show to honor the most popular albums, songs and performers in Latin music as determined by Billboard’s renowned weekly charts. Coors Light and Expedia join Telemundo’s coverage of the annual awards show as first-time sponsors, while L’Oréal, McDonald’s, State Farm®, Toyota, and Verizon return to the biggest celebration in Latin music with award show highlights on Twitter, red carpet can’t miss moments, commercial innovations and much more.

The three-hour live show will premiere on Telemundo and Peacock on Thursday, September 29th at 7pm/6c from the Watsco Center in Miami, Florida with an evening of special performances by the hottest artists in Latin music. In addition, the show will also be simulcast on Hispanic entertainment cable channel, Universo, the Telemundo App and throughout Latin America and the Caribbean on Telemundo Internacional.

“The Billboard Latin Music Awards has continually brought together culture, creativity, and celebration of Latin music for almost three decades. We are thrilled once again to be partnering with our exceptional lineup of new and returning sponsors who are tapping into Latin audiences to share their brand messages, while also furthering NBCUniveral and Telemundo’s commitment to authentic, diverse and inclusive storytelling.”
-Peter Blacker, EVP Agency Partnerships & Head of Diversity, Equity and Inclusion, Advertising and Partnerships, NBCUniversal

This year for the first time, Coors Light joins the celebration to spotlight the chart toppers across the Latin Music industry. Fans will get a glimpse of how the magic happens with a behind the scenes picture-in-picture commercial innovation moment that will invite fans to grab a drink as the show returns.

Expedia continues their Hispanic Heritage Month partnership with NBCUniversal by kicking-off their first sponsorship with Latin music’s biggest stage ensuring fans everywhere do not miss any of the excitement throughout the awards show night including major performances and wins through Twitter highlights and NBCU’s blended teaser commercial innovation.

L’Oréal will once again return to the stage with their fragrance – Lancôme: La Vie Est Belle. With a special red-carpet integration with one of Telemundo’s favorite hosts – Lancôme: La Vie Est Belle will spotlight how fans can complete their red-carpet worthy glam with just a spritz. Plus, fans will be able to stream the show live on Peacock, thanks to L’Oréal.

McDonald’s returns to fuel Latino pride throughout the night on Twitter and during a commercial feature by raising awareness of their Spotlight Dorado program, a multi-year platform created to uplift and amplify Latino voices across different industries, starting with film.

As part of their Hispanic Heritage Month partnership with NBCUniversal, State Farm® returns to the Billboard Latin Music Awards bringing its fellow music neighbors exciting Twitter highlights across the entire night from the red carpet to the awards stage to the celebration following.

Toyota returns to the star-studded show and joins forces with Telemundo to share the story of incredible crew members who make the magic happen. In a unique, documentary style video, produced by Creative Partnerships @ NBCU, Toyota showcases the inspirational stories of three individuals whose commitment and determination make the show better each time. Airing during commercial time the day of the show, these stories will inspire viewers and audience members to push forward and keep reaching for their goals.

Verizon is back again this year to ensure fans don’t miss a moment of the show from any screen. From a Twitter Pre-Show highlights, discussing what’s to come that night to a special First Look Spotlight, Verizon will give fans a sneak peak into the hottest Latin song of the year award during the broadcast.

The Billboard Latin Music Awards will also coincide with Billboard Latin Music Week, which returns to Miami Sept. 26 – Oct. 1, 2022, celebrating Latin music, culture, and entertainment all week long with exclusive performances, one-of-a-kind conversations, workshops, showcases and exclusive fan experiences. For more information, visit the official website of the 2022 Billboard Latin Music Awards. For the latest news, be sure to follow the Billboard Latin Music Awards on social media and join the conversation by using the official hashtag #Billboards2022.

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Join the conversation: #Billboards2022

About Billboard

Billboard is a global music media brand, with a renowned authority among artists, fans, and the industry at large. Billboard powers the ultimate global music destination and magazine, featuring unrivalled reporting on music news, issues, trends, and the industry’s definitive charts, encompassing the most complete and well-respected database of charts across all music genres. Billboard also produces elite conferences and events which regularly convene influential industry stakeholders and consumers around important conversations.

About MBS Special Events

MBS Special Events, Inc. is a leading production company specialized in the development, creation, and complete production of many of today’s most important televised live entertainment specials. Under the leadership of Executive Producer Mary Black Suarez, with 30 plus years’ experience spearheading such projects as the Latin American Music Awards, Premio Lo Nuestro and the Billboard Regional Mexican Awards amongst many others, MBS Special Events is producing this edition of the Billboard Latin Music Awards. MBS Special Events is a driving force behind multiple projects with its signature high quality and industry leading services to continue to deliver the best televised special events to its broadcast partners and clients.

About NBCUniversal Telemundo Enterprises

NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 61 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Telemundo is the exclusive U.S. Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games, as well as the Premier League and Mexican soccer team Chivas. The #1 producer of scripted Spanish-language content in the U.S., Telemundo Global Studios includes Telemundo Television Studios, Telemundo Streaming Studios, and Underground Producciones. Telemundo’s new Tplus content brand will launch on Peacock later this year, featuring programming developed for the full spectrum of Hispanics. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.