Salesforce and NBCUniversal Launch
New Branded Series, “The Shift”

“We created Salesforce+ to to be a trusted, on-demand business media channel that shines a light on industry leaders using business as a platform for change. We are thrilled to partner with NBCUniversal to highlight unique stories that show how, in today’s business climate, good business requires engagement with every stakeholder — customers, employees, and communities.”
-Sarah Franklin, President and Chief Marketing Officer, Salesforce

“At NBCUniversal we have the incredible opportunity to utilize the power of storytelling to spotlight brands that are making an impact on communities across the globe. Through the upcoming series our CNBC Brand Studio team helped produce – “The Shift” – we are both sharing these types of inspirational stories and demonstrating how powerful transformation in business is. Our long-time partners at Salesforce have been with us through our own transformation, and now with NBCUniversal’s One Platform, we are showcasing how they are evolving other businesses across all sectors in positive, exciting ways.”
-Mark Marshall, President, Advertising and Partnerships, NBCUniversal

“Metallica’s foundation, All Within My Hands, was created with three areas of focus, workforce education, the fight against hunger, and other critical local services like disaster relief. We are truly grateful that ‘The Shift’ featured our foundation as it enables us to reach a new audience to share our story and connect with other partners who share our mission.”
-Peter Delgrosso, Executive Director, All Within My Hands

“We are thrilled to be able to share how we are using technology for good, to close the racial wealth gap and make financial literacy a core value in the Black community.”
-Teri Williams, President and Chief Operating Officer of OneUnited Bank