From the Metaverse to New York City, The Bravo Bazaar Sets Up Shop at BravoCon to Showcase Fan-Favorite & Talent Brands in and Beyond the Bravosphere
With the Scale of One Platform and TRESemmé Sponsorship, Bravoholics Everywhere Can Experience Shoppable Bravo Content
New York, NY – October 10, 2022 — NBCUniversal today announced new shoppable experiences at BravoCon 2022 and beyond, inspiring Bravoholics around the world to shop their favorite looks and styles through the return of Bravo Bazaar, an enhanced metaverse shopping experience, shoppable Bravo content beyond the Con sponsored by TRESemmé, and more. By tapping into its commerce capabilities and trusted partners, NBCUniversal is bringing Bravo fans everywhere closer to their favorite “Real Housewives’” drama, “Top Chef” recipes, “Below Deck” destinations, and more through immersive and seamless shopping experiences.
“NBCUniversal has a keen pulse on the wants and needs of the Bravo fandom. By embedding shoppable experiences within key moments where fans are living out the Bravo life – whether it’s at BravoCon, online across our properties, or in the metaverse with the enhanced Bravo Bazaar – we can drive genuine connection and impact for our partners that transcend the screen and the shows.”
-Evan Moore, Senior Vice President, Commerce Partnerships, NBCUniversal Advertising & Partnerships
Bravo Bazaar Sets Up Shop At BravoCon, Featuring Brands In And Beyond The Bravosphere
Moving from the metaverse to New York City, the Bravo Bazaar sets up shop on the ground at BravoCon giving fans a massive shopping experience of curated brands in and beyond the Bravosphere. With over 60+ brands partaking in the Bazaar, including Lashaholics, Literie Candles, and Verishop brands as well as Bravolebrity-owned businesses like Sewing Down South, LoverBoy, and CaraGala, BravoCon goers can immerse themselves with Bravo-approved products and services across retail, beauty, and home decor and more.
Powered by NBCUniversal Checkout, BravoCon attendees can simply scan the shoppable QR code on display and complete their purchase and delivery preferences, so they can enjoy the Bravosphere IRL, without the hassle of carrying around their wares.
Plus, the virtual Bravo Bazaar, which initially launched in the metaverse in 2021, will be quadrupling in size. Whether it’s in the metaverse, on TV, social, or IRL, Bravoholics are always invited to the party.
TRESemmé Leverages NBCUniversal’s One Platform To Bring Shoppable Bravo Content To Bravo Fans Everywhere
The Real Bravo Fans of all the cities around the world who couldn’t attend BravoCon can still get in on the action with exciting shoppable experiences. Through NBCUniversal’s One Platform, Bravoholics across every screen – linear, social, digital, experiential – can see the BravoCon Salon Presented by TRESemmé come to life and get the latest and greatest in hair care through shoppable content on BravoTV.com.
“BravoCon attendees will get the ultimate experience using TRESemmé products to achieve Bravolebrity-styled hair at the onsite salon. We’re excited to extend these shoppable experiences to Bravo fans around the world using QR code technology on-site within the salon and on-air utilizing a Live Look In on Bravo and a branded bar on ‘Watch What Happens Live’”
-Jessica Grigoriou, Head of Beauty Marketing and Salon & Masstige Portfolio Director, TRESemmé
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.
Bravo is the premier lifestyle and entertainment brand that drives cultural conversation around its high-quality, interactive original content across all platforms. The network features a diverse slate of original programming, including Emmy Award-winning “Top Chef” and “Project Runway,” fan-favorites “Vanderpump Rules,” “Below Deck,” “Southern Charm,” and the highly popular “Million Dollar Listing” and “The Real Housewives” franchises. Bravo also boasts the only live late-night talk show on television with the critically acclaimed “Watch What Happens Live with Andy Cohen,” which has become a nightly destination for A-list celebrities. Bravo is part of the NBCUniversal Television and Streaming portfolio, which includes NBCU’s broadcast, cable and streaming platforms: NBC, Bravo, E!, Oxygen, SYFY, Universal Kids, USA Network and Peacock. For more information, visit BravoTV.com.
About Unilever North America:
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 148,000 employees and generated sales of €52.4 billion in 2021. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world – including iconic brands like Dove, Knorr, Hellmann’s, Magnum, Axe, Ben & Jerry’s, Degree, Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline.
Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world’s first purposeful brand, Sunlight Soap, more than 100 years ago, and it’s at the heart of how we run our company today.
The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:
- improving the health of the planet;
- improving people’s health, confidence and wellbeing; and
- contributing to a fairer and more socially inclusive world.
While there is still more to do, in the past year we’re proud to have achieved sector leadership in S&P’s Dow Jones Sustainability Index, ‘Triple A’ status in CDP’s Climate, Water and Forest benchmarks, and to be named as the top ranked company in the GlobeScan/SustainAbility Sustainability Leaders survey for the eleventh consecutive year.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
For more information on Unilever Canada and its brands visit: www.unilever.ca