NBCUniversal’s culture-defining premium content ignites true fandom. Advertiser investments with this content deliver strong and engaging commercial experiences. Discover the powerful halo effect of sponsorship with NBCU.
NBCU’s intellectual property creates higher emotional engagement that drives…
+19%
greater brand love for NBCU content than other media brands in the marketplace.
+20%
NBCU’s IP creates higher emotional engagement compared to other media.
…aligning fandom with your brand…
+22%
higher emotional engagement among viewers for auto advertising on NBCU
+21%
higher emotional engagement among viewers for entertainment advertising on NBCU
+21%
higher emotional engagement among viewers for technology advertising on NBCU
compared to the competitive TV norm.
…and delivering strong brand KPIs.
+53%
sponsorships generate higher brand recall across NBCU networks.
+30%
sponsorships are more memorable across NBCU networks.
vs NBCU standard media
Interested in learning more about the power of sponsorships at NBCU?
Source:
- Source (+19%, +20%): Coherency LoveQuotient Study, 2022; Those who love NBCU properties vs those who love non-NBCU competitive set (competitive networks and social media platforms). MindProber Biometric Data (Galvanic Skin Response) FY 2022 among P18+. Measurement of 27 NBCU across 8 genres. Competitive norm: non-NBCU long-form content in the US and UK.
- Source (+22%, +21%, +21%): MindProber Biometric Data (Galvanic Skin Response) FY 2022 among P18+. Measurement of 27 NBCU across 8 genres. Competitive norm: non-NBCU long-form content in the US and UK.
- Source (+53%, +30%): Market Cast Brand Effect Data, FY 2022, P18+, Brand Memorability for IPPs vs. Standard Ads on NBCU Networks.