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January 12, 2022 | Authored By
Even as a pandemic has kept people apart, captivating content and unforgettable cultural moments have brought us together. From the Tokyo Olympics to Yellowstone, we’ve seen how stories can spark conversations from oceans away, keep them going long after the credits roll, and become the culture we all love (and love to reference).
And it’s not just international events or viral new shows. Every month, 700 million people spend over 100 Billion hours of their time engaging with our company’s vast library of content. They’re watching everything— and they’re watching it everywhere: on every screen and every platform, from nearly every corner of the earth. It’s clear: to meet consumers where they are, we can’t just look across networks and devices. In 2022, we need to look across borders, too.
Last month, our Chairman, Linda Yaccarino introduced #OurPartnershipCommitment – our commitment to staying open to building more partnerships. And that’s why, we’re announcing a groundbreaking new partnership with RTL AdConnect—a relationship that’s going to help both our companies meaningfully connect with consumers worldwide.
It’s the exciting continuation of a journey we have been on since Sky joined our company in 2018. Over these last few years, we’ve brought together the best technology and solutions to scale AdSmart, launched Peacock, and build the first truly global, brand-safe, premium ad offering for brands worldwide. With such a strong foundation, and new partners like RTL Ad Connect, the months ahead are going to be truly a landmark moment for our business, as we continue to expand our global One Platform offerings to reach more consumers around the world.
Part of that will mean doing what we do for others—building up our brand. In the United States, NBCUniversal has long been synonymous with premium, culture-defining content. Consumers trust our shows and the advertisements that power them—and that trust amplifies impact for our partners.
Now, we’re activating globally to provide that same opportunity to marketers worldwide. From Dubai to Hong Kong to Paris and beyond, our teams are already working with brands on the ground to both align their content with the audiences we serve—and our stories to the consumers they know best. And using the power of both companies and our diverse platforms, we can create sophisticated campaigns that reach specific audiences wherever they are.
Of course, this is just the beginning—and we couldn’t be more excited about all the opportunities that lie ahead, for creators and consumers and companies of all sizes. And we know that if there’s one major thing driving this exponential growth and extraordinary opportunity, it’s partnership.
We’re proud to partner with incredible sales houses like RTL Ad Connect, collaborating across our industry to create new and improved methods of measurement, uphold global privacy standards while learning from the best data, and joining forces with social media and tech companies to push the envelope on the types of personalized, cross-platform ad experiences we create. Because we know that the only way to lead an ever-changing industry in an-ever changing world is to do it together. It’s how we grow our own businesses, and the businesses we serve—and, most importantly, how we do right by our audiences, no matter where they live.
The future of our business is global—and I can’t wait to forge it alongside global partners, on behalf of global audiences and brands, with global content that will shape our world for years to come.
