Spanning across marketing, creative, and production capabilities, Creative Partnerships at NBCU brought a variety of client brand stories to life. Scroll below to learn more about the newest projects accomplished over the past month by our Creative Partnerships team.
General Motors Electric Vehicles Pitch
For GM’s future release of three new all-electric vehicles, we developed a multi-layered pitch that showcased how we can scale their new EV-focused message within the NBCU world. Our team collaborated with NBS and Pandora to create a three-segment pitch discussing an expansive, multi-year partnership across NBCUniversal. Our segment focused on a cross-portfolio, custom content idea focused on the new Chevy Bolt, involving the Minions and Jimmy Fallon. In addition to developing this concept, we also helped develop the pitch theater, and our Talent Management team secured Carson Daly, Jay Leno, and Stephen “tWitch” Boss to be included.
Click to see the GM EV Tissue Session Framework
Walmart+ SNF
NBC and Walmart are creating an in-show content series that will showcase how the Walmart+ benefit of Scan & Go can save you time with a playful and contextual twist called: Fan & Go.
Hosted by Jane Lynch, we’re showcasing rival fans going head to head in a shopping spree in a Walmart store. As fans compete on time saved shopping, Jane gives football-esque commentary as our competitors work to pick up all items on their list and check out in record time via Walmart Scan & Go. Shot with a mix of traditional and drone camera footage, each piece will come to life in a way that integrates the look and feel of the Walmart+ SkyCam into the creative.
:30s, each aligned with a different Sunday Night Football match-up
- Match-Up #1: Baltimore Ravens v New England Patriots
- Match-Up #2: Chicago Bears v Green Bay Packers
- Match-Up #3: Pittsburgh Steelers v Buffalo Bills
- Match-Up #4: San Francisco 49ers v Dallas Cowboys
NBCU International Day of the Girl #SHESMY Social Celebration
Creative Partnership members from the Talent Room, Design, and Marketing Strategy played an integral role in the launch of #ShesMy, celebrating Linda Yaccarino’s initiative of championing the incredible women throughout our lives. Awareness of #ShesMy was bolstered through two emails to partners, a dedicated website landing page with downloadable assets, and a social media strategy engaging talent and brands across LinkedIn, Twitter, and Instagram. The reception was above and beyond, with a total of 58 NBCU on-air talent participating on social and over 3,000 visits from partners on the Together Site, all in celebration of recognizing the impactful women in our lives.
Click here to view the #ShesMy one-sheet
2020 Matrix Awards: NY Women in Communications
In honor of Linda Yaccarino as recipient of the 2020 Matrix Award, the Talent Management team collaborated with our collective team and NBC News to create an impactful opening video honoring Linda, that featured NBC News journalists Julia Boorsin, Stephanie Ruhle, Natalie Morales, Hoda Kotb and Jenna Bush Hager, Sheinelle Jones, Mika Brzezinki, Andrea Mitchell, Savannah Guthrie, and Savannah Sellers.
Peacock Ad Products: Pause and Binge Ads
We worked in partnership with the Peacock Marketing and Brand teams on the launch of the newest ad products: Binge Ads and Pause Ads. We created the first rounds of each across the 11 launch partners.
- Binge Ad: When the user has watched multiple episodes in a row of the same show, a short intro lets them know there will be no ads during the next episode, thanks to the advertiser’s sponsorship.
- Pause Ads: With this non-interruptive format, a static brand advertisement takes over the screen after a video has been paused for more than five seconds, typically with messaging that is contextually relevant and calls attention to the pause.
AdCraft Detroit
The Talent Management team secured Olympic Gold Medalist Kerri Walsh Jennings and Mike Tirico, NBC Sports Host & Play-by-Play, as featured guests in an inspiring fireside chat themed to Kerri’s journey, her road to the 202One Olympics, and the power of the Olympics and Paralympics Games to top Brand Marketers from both the Detroit area and across the country.
NBCU / P&G Happy Hour
Mike Tirico opened the P&G/NBCU virtual happy hour with a Thank You Message for their continued partnership across NBCUniversal, including a personalized shout-out to Marc Pritchard, and with excitement looking ahead. The virtual event was attended by Linda Yaccarino, Marc Pritchard, and senior leadership from NBCU and P&G.
Unilever North America All-Hands Town Hall
Peacock and “Punky Brewster” launch partner Unilever North America hosted an Internal All-Hands Town Hall. The Talent Management team secured Soleil to pre-record a message from the Punky set, thanking them for their partnership and announcing that Unilever North America is providing their employees with Peacock Premium for FREE for 3 months.
Allyship & Action Summit
The Talent Management team secured Amber Ruffin to appear as Closing Speaker for the 2-day virtual Allyship and Action Summit: The State of Equity, with NBCUniversal as event premiere Sponsor.
T. Rowe Price: CNBC
Built a new programming franchise in record time:
- 10x hero eps ~3:30 – digital
- 10x social clips ~:45 – social
- 4x :30s – linear
Building on new expertise and methodology developed for post covid all remote production that has enabled us to move faster and faster on bigger projects
Verizon B2B 5G: MSNBC + CNBC
- Super fast turnaround when editorial integration fell apart and branded content solution was needed for Portfolio program
- Skeleton team shot in the field, virtual video village
- Linear + digital/social – 30/60/90
Cadillac 4 / Mavericks: MSNBC
- Custom integrated open for Ari Melber series
- In it’s 4th Season, OTT + digital/social distribution + promoted in-show on The Beat
- Revamped creative; shot in-field with virtual video village
- Pretty solid result and the production team all stayed healthy – S4 first eps just launched with Rza!