One Platform Total Audience + Auto

Summary

Major auto manufacturer saw greater reach thanks to their NBCU One Platform Total Audience campaign.

The strategy

A major auto manufacturer wanted to drive full-funnel impact for the all-new hybrid model of their full-size SUV among next-gen and current owners. We used a combination of the client’s 1st-party loyalty data, 3rd-party demographic and psychographic data, and 1st-party lookalike modeling to create a unique, scaled target audience based on existing owners. Then, we ran a One Platform Total Audience campaign optimized across linear & streaming to reach the target audience, followed by measurement of campaign performance.

The results