The challenge
Drive awareness of Candivore’s Match Masters new mobile game.
The solution
To support Israeli mobile developer Candivore’s expansion into the U.S. market, we crafted a strategy showcasing the unique appeal of their flagship mobile game, amplified through targeted influencer partnerships. An exclusive partnership tapping into NBCUniversal’s iconic fandom combining the brand building benefits of a traditional ad spot, with the excitement of an in-show integration. Featuring Real Housewives star Dorit Kemsley, Top Chef VIP contestant Chiky BomBom and the host of Barmageddon, Nikki Garcia, the campaign connected deeply with audiences across each respective network, proving that the game was truly all the drama you need!
The results
Learn more about the results NBCUniversal’s custom content creates to drive awareness, consideration, and conversion.
