Building Your Brand
Before changing your media mix across channels, make sure you have evaluated the efficacy of each channel relative to all channels you have in your media plan. Advertising in premium video across platforms provides superior ROI compared to short-form video and paid social.
Pair your brand to NBCU’s premium video content to optimize for better consideration and purchase intent.
See how you can reach across NBCU’s portfolio through our Symphony approach.
The Right Balance Across Channels
In order to understand TV’s impact on brand performance, you have to look beyond visible impact. Investment in TV elevates Search and Social Media’s performance through its large-scale reach and audience targeting.
Balancing the investment with TV is critical in the optimization process.
See how our partners have reached their audiences effectively through our best-in-class partnerships.
The Single Publisher Factor
There are opportunities to get more value out of cross-platform advertising. Cross-platform advertising in premium content, with a single-publisher, delivers more impact on both sales and brand performance than siloed media investment.
See how NBCU’s multi-platform marketing solutions can be put to work for your brand.
Increasing media investment with cross-platform premium content accelerates growth for both brand and sales, faster than short-form video and paid social.
Sales growth doesn’t have to come at the expense of your brand; investment in brand drives sales.
Want access to our premium content creators, check out our Content Studio.