Develop a better understanding of content’s impact on accepted brand metrics and sales.
Quantify advertising ROI value in:
Industry-wide analysis of media investment impact, across linear and digital channels, on brand and sales performance
Analytical Partner: Accenture
Methodology: Econometric modeling analyzing different media investment strategies and outcomes
Average ROI: The return on Ad Spend generated by a single media channel relative to the average of all measured media channels.
Marginal ROI: “Where should I spend my next dollar?”
The return on incremental investment generated by a single media channel, relative to the average of all media channels.