PREMIUM VIDEO GENERATES SIGNIFICANTLY
HIGHER BRAND ROI VS. SHORT-FORM OR SOCIAL

THE PATH-TO-PURCHASE: AWARENESS TO INTENT

Premium Digital Video Outperforms Short-form Video

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Build brands with premium content

Before changing your media mix across channels, make sure you have evaluated the efficacy of each channel relative to all media channels you have in the media plan.

Rethink the bottom of the funnel

Include premium video to optimize for better lower funnel performance.