Overview
Peacock is the premier streaming destination for premium content and advertising opportunities, all in one place. Our diverse lineup of content showcases the biggest franchises and moments across current TV, film, and live programming, drawing viewers in and keeping them engaged to discover more. With the highest concentration of ad-supported viewers, averaging 15M hours of ad-supported viewing every day of the week, Peacock provides a prime opportunity to engage passionate fans and maximize cross-platform impact.
19%
lift in product sales driven by Peacock platform vs unexposed.
67%
of viewers are not reached on competitors’
ad-supported tiers
1.6X
Higher ROAS for campaigns with ad innovations vs standard media only.
Sources:
(1) NBCU Aggregated Campaign Performance Data, 4Q’23-2Q’25 (2) Nielsen Streaming Content Ratings, P2+ Duplication, 3Q’25-td, Ad-supported estimates based on Antenna and eMarketer data, Disney inclusive of Disney+, Hulu, and ESP (3) NBCU Aggregated Campaign Performance Data, 10/1/24-9/30/25.
Ad Innovation
Peacock delivers a best-in-class ad experience, generating double-digit lifts in brand impact compared to CTV benchmarks—creating elevated performance for partners. NBCU IP supercharges brand performance through ad innovations.
+23%
higher memorability driven by Contextual Pause Ads vs. Pause Ad Norms
+114%
higher interaction rate in Engagement Ads for units with NBCU IP vs. those without
+50%
higher recall in Live in Browse Ads for brand placement with NBCU IP vs. unexposed
Sources:
(1) Marketcast, P18+, Bel-Air Aggregated Sponsorship Analysis, 2023 (2) BrightLine, Peacock advertiser campaigns Oct’24-Sep’25. (3) NBCU Live in Browse Custom Exploration in partnership with Eye Square (n=1,272, Q3 2025)
Maximize the value of your streaming investment with solutions for every objective.
** Engagement Ads include: Shoppable Canvas Carousel/Brightline, L-Bar & Burned-in. Brightline units cannot run prog
*** Custom Slate is available across Bravo, CNBC, Mindful Moment (SMB) and coming soon to Peacock Shows!
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Content
