What Is A Spotlight Ad?

A Spotlight Ad is an exclusive video stunt that lets your brand own the first impression or premium ad view across all devices over a 24-hour span, intercepting almost all our users in that timeframe.

How Does A Spotlight Ad Work?

When any Peacock user watches content on a given day and gets to their first standard ad break, they see your video creative as their first/ premium positioned* ad for that day.

*Live Sports will not have the guarantee the first impression but will guarantee a premium position

Best Used For