Driving Impact with Interactivity
As the digital world becomes more and more a part of the real world, interactivity is critical to building organic connections between viewers and branded messages, sparking a deeper dialogue with brand partners and our fans.
Interactivity Lifts Brand Memorability
+44%
- Unaided brand recall
+32%
- Aided brand recall
Which Drives Lifts in Purchase Intent
+267%
- Brand favorability
+800%
- Purchase intent
NBCU Interactivity Formats include:
Digital Video Innovation units may run across One Platform
