Global Content Innovation

Global Content Innovation is harnessing the collective cultural currency to rally around messages that matter, fueling global movements that can authentically connect with consumers through the NBCUniversal + Sky portfolio.

Designed to spark conversations, celebrate progress, and create meaningful moments, all while driving deeper brand relevancy and delivering impact for brands. In fact, NBCU Custom Content campaigns garner:

+35%

Brand
Memorability

+31%

Brand
Likeability

+31%

Positive
Brand Opinion

Align you brand purpose to resonate with the narratives shaping our collective dialogue

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Giving up-and-coming diverse artists a chance to kick start their dreams by providing a platform for their work.

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We will partner with a brand to illuminate underprivileged children’s voices by animating their stories through stop motion– turning their written word into a short form series that can be shared across Sky + NBCU’s One Platform.

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We will create a short form content series that shares our talent’s female inspiration and distribute this powerful montage across NBCU + Sky + Local + Peacock.

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We will select up to 12 CEOs with a unique story and style of leading to smartly engage the workforce during this unprecedented time. Content will contextually run across all platforms.

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Custom and ownable franchises in white spaces that allow for seamless brand integration. Sample topics include: Health Matters, The Journey Matters, Fashion Matters, Tech Matters.

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Partner with showrunners & talent to authentically weave client’s brand throughout the storyline

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Create original films or content series with brands as Executive Producers

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Empower and educate our future generation of storytellers

Our Global Content Innovations bring our creative teams across local, domestic and global together to drive a deep connection for our brands with our fans.

Interested in learning more?

Digital Ad Innovation

Commercial Innovation

Creative Partnerships
at NBCU