Driving Innovation at NBCU
A BETTER VIEWING EXPERIENCE =
BETTER AD PERFORMANCE
Commercial Innovation is a suite of concepts that reimagine the traditional commercial viewing experience, seamlessly blending advertising and content to smartly engage the consumer and drive impact for marketers. To date, NBCUniversal has introduced over 62 new innovations that create personalized experiences through innovative formats, content and products, across linear and digital. We prioritize serving consumers first, giving them the best experiences while making authentic connections between brands and our audiences.
CHECK OUT OUR SUITE COMMERCIAL INNOVATIONS FOR 2022 BELOW (2023 INNOVATIONS TO BE ANNOUNCED SOON):
The 2022 slate of ad products and formats provide marketers with unique ways to engage consumers through advertising within the metaverse, creative development studio, across social channels and more. Check out the Press Release, Blog Post by Collette Winn and Josh Feldman, and more details on each innovation below. Note: we’ll be unveiling our 2023 ad products soon! Watch this page for details.
COMMERCIAL INNOVATIONS
HAVE PROVEN HIGHER BRAND KPIS FOR PARTNERS
- Greater Viewer
- Appreciation
- Better Brand
- Memorability
- Double digit increase among 18-34 in
- memorability for our innovative ad formats
- Less Likely to
- Change the Channel
COMBINING CREATIVITY + TECHNOLOGY AT SCALE
We work with you to combine technology and creativity, making your brand message break through with audiences. With each concept, we empower partners to tap the full capabilities of One Platform, creating opportunities to drive full-funnel impact for your brand at scale.
Here are some of the ways One Platform is opening the door for your brand to better ad performance:
- Collapsing the Funnel – We unite content and commerce in strategic ways to seamlessly enable consumers shop your products across our entire One Platform including ShoppableTV units that drive 1.7x more effectiveness than standard ad units.
See an example: ShoppableTV
- Connecting Brands and Fans – We leverage the influence of our unmatched talent for partnership opportunities that make a real impact on viewers, as talent executions to-date have led to double-digit gains in ad differentiation and attention. Visit the Talent Room to view all NBCUniversal Talent and find out more about how to activate with talent via Influencer Marketing.
See an example: Talent As Influencers
- Maximizing Brand Presence – With our team of expert storytellers, backed by One Platform’s best-in-class creative and technology resources, we’ll create organic connections between viewers and branded message through engaging interactive Digital Ad Innovations and tools such as The Peacock Harmonizer tool and Peacock Ad Products.
CLICK HERE to view the full suite of Commercial Innovations from prior years.
COMMERCIAL INNOVATION
IN ACTION
