Peacock Is Hatching
In January, NBCUniversal unveiled Peacock, a free premium ad-supported streaming service with subscription tiers offering thousands of hours of popular movies and shows, as well as compelling live and on-demand content across news, sports, late night, and reality.
About Peacock
Starting April 15th, Peacock begins rolling out to Comcast’s Xfinity Flex and X1 customers nationwide, launching everywhere this July.
Established as a premium, ad-supported platform, Peacock offers consumers the best of the NBCUniversal content portfolio and newly-acquired content. From world-class originals and treasured hits, to blockbuster films and streaming channels, Peacock brings it all together. Peacock gives a pulse to the world of streaming with a premium experience that’s timely and current and a content offering that’s broad and complete.
As an ad-supported platform, it will be available monthly for FREE. There will also be Peacock Premium which provides access to a broader catalog of content for a price as well as a no-ad option for an additional charge.
Advertising on Peacock
Peacock’s Ad Experience
Peacock signals a new era in the consumer advertising experience and the next phase of NBCUniversal’s strategy to build out a single advertising platform to reach all audiences and offer marketers massive scale. Launching with a select group of sponsors, Peacock and its innovative advertising experience will better connect consumers with both content and brands, driving more impact.
Peacock’s industry-leading playbook for advertising goes well beyond anything currently in the market to support the future of advertising on OTT and beyond, featuring the best environment possible for viewers and for advertisers.
Peacock’s playbook includes:
- The lightest ad loads in the industry: five minutes per hour or less
- Industry-leading policies on frequency caps so audiences aren’t inundated with the same ad over and over
- New patent-pending quality assurance tools to enforce the highest standards for audio and video quality, including resolution, bit rate, and more
- A 100% premium viewer and brand safe environment
- Data-driven insights to improve relevancy, combining Peacock’s direct-to-consumer connection with its audience; NBCUniversal’s powerful existing relationships with consumers; Comcast set top box data; and more, all augmented by advertisers’ own customer ties
- Transparent, full-funnel metrics and attribution for brands
- A risk-free opportunity for sponsors backed by the power of the entire NBCUniversal portfolio
- Sponsor access to NBCUniversal’s full suite of talent and creative capabilities
- And the guarantee that successful innovations will be extended to the complete NBCUniversal platform to improve the ad experience for all
Peacock’s Ad Products
Peacock’s ad experience will be 100% driven by Commercial Innovation—from NBCUniversal offerings that consumers and brands already love, to the reinvention and reimagining of streaming industry ad experiences, to completely new formats pioneered by Peacock—setting the platform apart from anything else in the market. NBCUniversal is propelling its ad innovation roadmap forward, creating the ad experience of the next decade in partnership with the marketing community, all backed by measurement that matters.
These innovations, which will roll out during Peacock’s launch period, are all both consumer and marketer approved following extensive testing. They are focused on creating the lightest traditional ad load and giving marketers new ways to create additive experiences for consumers, all while keeping the streaming service free.
Content on Peacock
With 15,000+ hours of content, Peacock has something for everyone – from sports and news, classic films, exciting new originals, next-day episodes of broadcast favorites, to some of the most popular shows in television history. Simply stated, Peacock is the ultimate content destination. Below is a summary of the programming that is expected to be available on Peacock Premium.
Current Season Broadcast
NBC and Telemundo are home to some of the most acclaimed shows on television today. Peacock users can stream shows like Saturday Night Live, Law and Order: SVU, the Chicago franchise, Manifest, Telemundo’s La Doña, and World of Dance the day after they air, with access to most previously aired current season episodes as well. For fans of late-night, episodes of The Tonight Show Starring Jimmy Fallon and Late Night with Seth Meyers will be available to stream early on Peacock each day.
News & Sports
There has never been a more important time to stay informed. Drawing from trusted and iconic brands like NBC News, Sky News, MSNBC, and CNBC, Peacock users will have access to live news, same-day rebroadcasts, curated shorts, and exclusive 2020 Election coverage.
For fans of the Premier League, Peacock will stream 2,000 hours of programming including over 140 live matches. And for golf enthusiasts, Peacock will cover the Ryder Cup, with live coverage of featured holes and groups. NFL fans will also be able to stream NBC’s Wild Card game on Peacock in January 2021. All this – in addition to thousands of hours of original documentaries, curated clips, and more.
With the 2020 Tokyo Olympics beginning July 23rd 2021, Peacock will be the ultimate hub for sports-lovers. Users will have access to coverage of marquee Olympic events, in addition to analyst commentary, athlete profiles, and more.
Original Series & Films
Peacock originals will feature the industry’s very best directors, producers, writers, and actors, with an impressive collection of shows that are completely unique to the service. Bold dramas like the new adaptation of the classic novel Brave New World will complement innovative comedies like Tina Fey’s Girls5Eva, and an exciting portfolio of unscripted shows, including The Amber Ruffin Show and a behind the scenes look at the making of Saturday Night Live. Revivals of classic favorites like Saved by the Bell and Punky Brewster make Peacock originals impossible to miss.
Television Series Library
10,000+ Hours
Peacock will be home to a collection of iconic library television series, including marquee scripted hits like The Office, Parks and Recreation, 30 Rock, Everybody Loves Raymond, House, King of Queens, Yellowstone, and the Dick Wolf library (over 1,000 hours of the Law and Order and Chicago brands). Fans can also find popular unscripted tent-poles such as Top Chef and Below Deck, kids favorites like Curious George, and an expansive library of Spanish-language hits including Betty En NY and Preso No. 1, and hundreds of hours of A&E and History Channel series (such as Storage Wars and Pawn Stars).
Film Library
1,200+ Hours
Drawing from Universal, DreamWorks, Illumination, and Focus Features’ vast libraries of premier movies and franchises, Peacock will offer over 800 films in its first year after launch. Peacock films will appeal to the entire household and include celebrated titles like Jurassic Park, The Fast and the Furious, E.T. the Extra Terrestrial, Trolls World Tour, The Croods, and Shrek.
For more information on all content announcements, click here.