Peacock Taking Flight
Peacock is a free, premium ad-supported streaming service with subscription tiers offering thousands of hours of popular movies and shows, as well as compelling live and on-demand content across news, sports, late night, and reality.
About Peacock
Peacock launched nationally on July 15th. This came after a successful April 15th exclusive launch for Comcast’s Xfinity Flex and X1 customers.
As a premium, ad-supported platform, it is available for FREE. Also available is Peacock Premium, which provides access to a broader catalog of content for $4.99 a month, as well as an ad-free option that users can upgrade to for an additional charge.
Where Peacock is Available
Peacock is currently available on Roku, Apple devices including iPhone, iPad, iPod touch, Apple TV 4K and Apple TV HD; Google platforms and devices including Android™, Android TV™ devices, Chromecast and Chromecast built-in devices; Microsoft’s Xbox One family of devices, including Xbox One S and Xbox One X; and VIZIO SmartCast™ TVs, LG Smart TVs; Sony’ Playstation4, and Playstion4 Pro. Comcast’s eligible Xfinity X1 and Flex customers, as well as eligible Cox Contour customers, enjoy Peacock Premium included with their service at no additional cost.
TO SIGN UP FOR PEACOCK, GO TO PEACOCKTV.COM
Advertising on Peacock
Peacock’s Ad Experience
Peacock signals a new era in the consumer advertising experience and the next phase of NBCUniversal’s strategy to build out a single advertising platform to reach all audiences and offer marketers massive scale. Having launched with a select group of sponsors, Peacock and its innovative advertising experience is better connecting consumers with both content and brands, driving impact.
Peacock’s playbook includes:
- The lightest ad loads in the industry: five minutes per hour or less
- Industry-leading policies on frequency caps so audiences aren’t inundated with the same ad over and over
- New patent-pending quality assurance tools to enforce the highest standards for audio and video quality, including resolution, bit rate, and more
- A 100% premium viewer and brand safe environment
- Data-driven insights to improve relevancy, combining Peacock’s direct-to-consumer connection with its audience; NBCUniversal’s powerful existing relationships with consumers; Comcast set top box data; and more, all augmented by advertisers’ own customer ties
- Transparent, full-funnel metrics and attribution for brands
- A risk-free opportunity for sponsors backed by the power of the entire NBCUniversal portfolio
- Sponsor access to NBCUniversal’s full suite of talent and creative capabilities
- And the guarantee that successful innovations will be extended to the complete NBCUniversal platform to improve the ad experience for all
Content on Peacock
Peacock offers more than 20,000 hours of premium content. The service features Peacock Original movies and shows; more than 30 curated channels; current season series and specials from NBC and Telemundo; live news and sports; as well as daily trending highlights from TODAY, NBC Nightly News, Meet the Press, Noticias Telemundo, MSNBC, CNBC, NBC Sports, E! News and Access Hollywood.
Both free and premium tiers feature current season hits from NBC, timely news, sports and pop culture highlights, and dozens of genre channels including live news from NBC News Now and Sky News, exclusive curated channels featuring the best moments from your favorite shows like Saturday Night Live (“SNL Vault”), The Tonight Show Starring Jimmy Fallon (“Fallon Tonight”), Late Night With Seth Meyers (“Seth Meyers Now”), and exclusive genre channels like CNBC Make It, TODAY All Day, CNBC Ka-Ching, American Greed, 80s Mixtape, True Crime, Kiss Me Deadly, Peacock Reality, Out of This World, Caso Cerrado and I Love Jenni, among others. For the dedicated sports fans, the new NBC Sports Virtual Channel will include daytime talk shows with Marquee Hosts: Mike Florio, Dan Patrick, Rich Eisen, Michael Holley, and Michael Smith. Late Night Fans can enjoy our new Peacock Original Late Night shows, The Amber Ruffin Show and Wilmore.
FREE TIER HIGHLIGHTS
Peacock delivers more than 13,000 hours of content—completely free—including a vast rotating library of popular movies like the full Harry Potter Series, E.T. & more!
The free tier offers new episodes of NBC current season series one week after they air, including hits This Is Us and The Blacklist; sample episodes of Peacock Originals; and hundreds of iconic library shows – including comedies like 30 Rock, Parks and Recreation, Saturday Night Live, Saved By The Bell, Punky Brewster, and Everybody Hates Chris; dramas like Friday Night Lights, Downton Abbey, Parenthood, Monk, Psych, The Game, Suits, and Battlestar Galactica; reality series like Keeping Up with the Kardashians, the Real Housewives Franchises, Below Deck, Chrisley Knows Best, Million Dollar Listing New York, Pawn Stars, Storage Wars, and Undercover Boss; competition series like Top Chef, Hell’s Kitchen, and Hollywood Game Night; kids series including Kong: The Animated Series, Pac-Man and the Ghostly Adventures, Fievel’s American Tails and Woody Woodpecker; and Spanish-language titles like Betty en NY, I Love Jenni, Reina De Corazones, The Riveras, Preso No. 1, and Caso Cerrado.
Live sports in the free tier include coverage of the US Open Championships, an NFL Wild Card Playoff Game, and select events from the upcoming Tokyo and Beijing Olympics. In addition, sports fans will enjoy on demand replays of events like Triple Crown horse races, daily highlights from NBC Sports, and hundreds of hours of sports series, documentaries and films such as Tiger Woods Chasing History, 1968, I Am Ali, Dream Team, Being Evel, Feherty, Willie, and Peacock Originals Lost Speedways and In Deep with Ryan Lochte.
PREMIUM TIER HIGHLIGHTS
For those wanting even more, Peacock Premium Features access to all 20,000+ hours of programming on the platform, including everything in the free tier plus the full catalog of Peacock Originals including Brave New World, The Capture, Saved By The Bell, Intelligence, Five Bedrooms, Psych 2: Lassie Come Home, DreamWorks Where’s Waldo?, DreamWorks Cleopatra In Space and Curious George; all library series including treasured favorites like Two and a Half Men, Everybody Loves Raymond, George Lopez, King of Queens, Superstore, Frasier, Cheers, House, The Affair, Yellowstone, Law & Order, Law & Order: SVU, Ray Donovan, 3rd Rock from the Sun, and Brooklyn Nine-Nine; kids series including DreamWorks Dragons: Riders of Berk, Care Bears and Care Bears: Welcome to Care-a-Lot; and the entire movie collection including unforgettable titles like Trolls World Tour, ANTZ , Shrek, Lone Survivor, Ted, Identity Thief, Children of Men, Charlie Wilson’s War, Forgetting Sarah Marshall, Frankenstein, Kicking and Screaming, Larry Crowne, and You, Me & Dupree.
The premium tier also provides earlier access to programming, such as next-day access to new episodes of current season NBC shows including America’s Got Talent, Zoey’s Extraordinary Playlist, Saturday Night Live, Superstore, Law & Order: SVU, the Chicago Franchise, New Amsterdam, Manifest, The Titan Games, World of Dance, The Kelly Clarkson Show, Access Hollywood, Days of Our Lives, Dateline, NBC Nightly News and Meet the Press; upcoming NBC Freshmen Series such as Transplant, Mr. Mayor, Law & Order: Organized Crime, The Kenan Show, The Weakest Link, and Young Rock; and Telemundo series including 100 Días Para Enamorarnos, Celia, Cennet, Enemigo Intimo, La Doña, Minuto Para Ganar and Noticias Telemundo.
Peacock Premium also features access to a growing catalog of live and on demand sports programming, including more than 175 exclusive Premier League matches for the 2020-2021 season; coverage of elite cycling events like the Tour De France and La Vuelta; and more than 100 hours of WWE content including series such as WWE Untold, and compilations like John Cena’s Best WrestleMania Matches.
COMING SOON
New original programming will continually debut on Peacock, including previously announced titles like Angelyne, Rutherford Falls, Battlestar Galactica, Punky Brewster, Dr. Death, Lady Parts, Girls5Eva, Joe Exotic, Who Wrote That, The Kids Tonight Show, and Armas De Mujer.
In addition, popular library shows – including the most streamed series of all time, The Office – will soon live on Peacock, along with full series of Chicago P.D., Chicago Fire, Chicago Med & more!
Movie buffs will enjoy a steady influx of feature films, including movies in the Pay 1 window such as Croods 2; Boss Baby 2, and Spirit.
And sports fans will always have more to look forward to with an NFL Wild Card Game, Ryder Cup and the Tokyo and Beijing Olympics coming in 2021 and 2022, respectively.
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P.S. There’s one more way you can take Peacock with you – with your very own bird waiting for you at PeacockAR.com