What is One Platform
Commerce @ NBCUniversal?

Where content inspires commerce. Over the last few years, NBCUniversal has revolutionized the commerce experience for our fans within our premium content environment – while delivering unmatched scale and driving real impact for our brand partners. Through the power of storytelling, talent, and our IP, we inspire seamless and meaningful shopping experiences for consumers at scale.

How it works

Our suite of Commerce products span five key pillars that provide brands smart ways to partner with us. Differentiate your brand and build long-term relationships with your consumers by combining the power of content with the power of commerce. Content-driven commerce creates a brand narrative, informs customers about products, sparks interest, and inspires purchases.

New for 2023

Must ShopTV: Powered by KERV Interactive, which scans and identifies products organic to the content, viewers are served the exact or similar products found within the One Platform Commerce Marketplace, which will be activated for purchase via a remote in 2H23 on both Peacock and Comcast Xfinity.

Retail Media Extension Network: Brands of any size can connect to audiences from CitrusAd’s data within a self-service suite of contextually relevant shoppable native ad placements powered by NBCU Checkout.

License NBCU Checkout: put the power of NBCUniversal Checkout to work to help grow your commerce business.

Benefits for Advertisers

NBCUniversal Checkout integrations power content platforms, creating shoppable and interactive moments for fans, stories, and brands. With many options for meaningful commerce activations across all platforms, dual languages, in editorial and in branded content, brands can align with NBCUniversal’s premium content to drive sales for their businesses.

See One Platform Commerce @ NBCUniversal in action,
driving impact for partners

Interested in learning more?