One Platform Commerce @ NBCUniversal

Where content inspires commerce

Over the last few years, NBCUniversal has revolutionized the commerce experience for our fans within our premium content environment – while delivering unmatched scale and driving real impact for our brand partners. Through the power of storytelling, One Platform Commerce @ NBCUniversal inspires seamless and meaningful shopping experiences for consumers.

One Platform Commerce products

Our suite of Commerce products spans four key pillars that provide brands numerous ways to partner:

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Immerse your brand in the next frontier of fandom and offers consumers a way to explore their favorite shows with opportunities such as Metaverse shopping and Shop the Show.

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Capitalize on this increasingly valuable intersection of content, commerce and community with Livestream Shopping, Influencer Marketing and Shoppable Branded Social opportunities.

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Applying the principles of performance marketing to the early stages of the consumer decision journey via Integrations, Commercials and Programmatic formats.

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Guiding the user journey for full funnel impact with captivating elements such as animations, videos and articles. Formats include: Shoppable Rich Media Units, Shoppable Articles and shoppable Digital Video.

We have evolved to create meaningful commerce activations across all platforms, dual languages, in editorial and in branded content, with new strategic deals across multiple brand partners and talent.