Advertising:One Platform

Navigating the Digital Landscape

 

NBCU One Platform Digital

 
NBCU’s One Platform Digital portfolio combines premium content, flexible targeting, and valued partnerships to reach your customers at scale
 
Whether you’re looking to reach streamers at scale, create immersive experiences within our can’t-miss premieres and finales, or connect with the most avid Apple News users, we are your one-stop shop for reaching the consumers who matter most.
 

 

What It Is:

We’ve created a home for streaming at NBCU with our premium ad-supported service, Peacock. Offering thousands of hours of popular movies and shows, as well as compelling live and on-demand content across news, sports, late-night, and reality we have 66M Monthly Active Users come to the platform. Join us as we’re taking flight and learn more by clicking here.
 

What It Is:

Leverage NBCU’s big events, cultural moments, and highly anticipated premieres and finales to capture consumer attention and drive them down the funnel. With new digital-first experiences, we’re creating opportunities to help you reach and connect with the next generation of customers through culturally relevant content.
 

Key Benefits for Advertisers:

  • Full suite of digital and social advertising solutions that drive full-funnel impact
  • Embeds your brand where the buzz is happening to ensure your sponsorship messaging is relevant from start to finish during your sponsorship—and beyond!

 

Source:

E! LRC Brand Impact: EPoll, Recruit to Participate. E! Live From the Red Carpet (2019 PCAs, 2020 Golden Globes, Grammys and Oscars) and/or Eonline and/or E! social. Control vs. Exposed study. Key Demos (F18-49, P25-54, P18-49, F25-54) EDO: average of 37 measured campaigns in NBCU award shows/LRC events, 9/25/17-5/28/20; SEV = total incremental volume of searches in five minutes following ads airing on NBCU vs. same brand competitive averages. SER Index = search engagement volume in five minutes following ads airing on NBCU vs. same brand competitive averages expressed as an index (132). Ad Multiplier = number of ad units brands need to run competitively to generate the same search volume as ads airing on NBCU

 

How It Works:

  1. Pick a moment that aligns with your brand
  2. Choose your content spotlight
  3. Define your audience
  4. Customize your marketing and media plan
  5. Activate!

 

Moments Include:

 

Continuing to reach audiences on every platform

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With NBCU’s content on Twitter, we can help you can add valuable reach to your campaigns by positioning your ad in front of hand-picked, brand-safe clips. 
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As one of Snapchat’s largest content partners, we can drive brand awareness and increase your reach against younger audiences as they consume our popular Snap content.
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Thanks to shows like Saturday Night Live and The Voice, NBCU on YouTube is the #1 entertainment network on YouTube’s platform, making it a premium and high-performing video ad solution for your brand.
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As the largest publisher-led ad platform, Concert reaches more than half of the desktop and mobile users in the U.S., which means it can add massive scale to your NBCU campaigns.
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With Social Sync, we work with you to execute social campaigns that amplify your brand messaging across NBCU’s one billion+ social followers and beyond.
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