Ad Experience

NBCUniversal is committed to putting the consumer first in everything we do because everyone benefits. We’ve researched, tested and iterated every aspect of the viewing experience, proving that when we improve the ad experience for consumers, it translates to improved ad effectiveness for marketers.

One element of this strategy is reducing commercial time and minimizing clutter to ensure that your brand can stand out within our programming.

Prime Pods showed that less clutter means more impact for your brand. We’re committed to continuing to find ways to reduce clutter and we’re bringing that experience to Peacock. With five minutes of ads per hour or less, Peacock has the best viewing experience out there, providing optimal opportunity for your brand to claim consumer attention.

Another component of improving the viewing experience is developing new, innovative formats that deliver an engaging experience for consumers while delivering impact for our partners.

We have continued to reimagine the advertising experience with innovations that reach consumers across the purchase funnel. With our ShoppableTV and NBCUniversal Checkout innovations we are collapsing the purchase funnel by uniting our content with commerce to seamlessly enable consumers to shop your products across our entire One Platform.

We ultimately know that at every point of the consumer journey, your brand story matters in activating audiences and driving real impact. Creative Partnerships at NBCU is a best-in-class team of storytellers backed by the full creative and production resources of One Platform, developing custom solutions for brands across all genres, formats, and platforms.