NBCUniversal is committed to putting the consumer first in everything we do because everyone benefits. We’ve researched, tested and iterated every aspect of the viewing experience, proving that when we improve the ad experience for consumers, it translates to improved ad effectiveness for marketers.
One element of this strategy is reducing commercial time and minimizing clutter to ensure that your brand can stand out within our programming.

Another component of improving the viewing experience is developing new, innovative formats that deliver an engaging experience for consumers while delivering impact for our partners.

We ultimately know that at every point of the consumer journey, your brand story matters in activating audiences and driving real impact. Creative Partnerships at NBCU is a best-in-class team of storytellers backed by the full creative and production resources of One Platform, developing custom solutions for brands across all genres, formats, and platforms.