At the Peacock NewFront you’ll hear from:
President & Chief Business Officer, Global Advertising & Partnerships, NBCUniversal
Krishan Bhatia serves as President & Chief Business Officer for NBCUniversal’s Advertising and Partnerships division, reporting to Linda Yaccarino, Chairman, Global Advertising & Partnerships. Bhatia oversees Advertising Sales for all Streaming & Data Products as well as the division’s One Platform Strategy, Partnerships, Data, Product, Technology, Measurement, and Operations functions — spanning a portfolio of TV, CTV and digital assets that reaches 1B viewers globally, including the company’s ad-supported streaming platform Peacock.
In 2021, Bhatia launched the company’s Enterprise Data unit to develop NBCUnified, the first-party data platform that serves NBCUniversal’s portfolio of industry-leading consumer businesses — including the company’s TV & streaming properties, the NBC News Group, Universal Filmed Entertainment and Universal Parks & Resorts.
Bhatia also manages the corporate partnerships with Comcast Advertising, Freewheel and Sky Media, as well NBCU’s advertising partnerships with Amazon, Apple, Google/YouTube, Roku, Snap, The Trade Desk, TikTok, Twitter and others.
Bhatia took on his role at NBCUniversal after Comcast acquired the company in 2011 and led the integration of the two companies’ advertising businesses. He joined Comcast in 2005 as a founding executive team member of Comcast Interactive Media, where he played an instrumental role in creating and growing the digital media business for Comcast through acquisitions and partnerships.
Prior to Comcast, Bhatia was a Principal with Booz Allen Hamilton’s Global Media & Entertainment Practice in New York, advising many of the world’s leading media and technology companies.
Bhatia serves on the Executive Committee of the IAB, as a board member of OpenAP and a board observer for the company’s investments in Anzu and TVScientific.
Peter E. Blacker
EVP, Streaming & Data Products and Head of Diversity, Equity & Inclusion, Global Advertising and Partnerships, NBCUniversal
Peter E. Blacker is currently Executive Vice President, Streaming and Data Products at NBCUniversal’s Global Advertising & Partnerships division. Blacker is responsible for leading the company’s efforts to grow revenue and relationships across NBCUniversal’s best-in-class products including Peacock, Streaming, Programmatic, DDL and Partnerships, working in close coordination with the entire sales team. In addition, Blacker also leads NBCUniversal’s DEI initiatives across the ad sales division driving a single, streamlined DEI team that supports all internal employee programs and external DEI-related partnerships. Blacker dually reports to NBCUniversal’s Global Advertising and Partnerships Chairman, Linda Yaccarino and President & Chief Business Officer, Krishan Bhatia.
Before joining NBCU Advertising & Partnerships, Blacker served as Chief Commercial Officer and Head of DTC Licensing for NBCUniversal Telemundo Enterprises. Blacker led the Revenue Strategy and Distribution division, focusing on the commercialization, monetization and distribution of Telemundo content for SVOD and AVOD platforms in the US and Globally.
Blacker began his tenure at NBCUniversal launching one of the company’s first forays in Digital Media developing Telemundo’s Digital, Social and Mobile business units, which he managed for over a decade and growing them into an award-winning powerhouse. His pioneering work in English and Spanish spanned multiple genres including developing interactive primetime programming with Telemundo Studios, multiple US Election’s coverage on digital platforms, record breaking digital and social experiences for the 2018 FIFA World Cup as well as launching NBCU’s first bilingual multiplatform global entertainment news program LATINX Now!
Additionally Blacker developed Telemundo’s bilingual movie studio, FLUENCY, whose award-wining productions led him to be tapped to be an Executive Producer for Telemundo Global Studios where he worked closely with the content development teams, connecting storytelling and technology to maximize the audience and revenue potential of Telemundo intellectual property. Blacker also led Telemundo’s first distribution and partnership agreements with Hulu, Netflix, and Amazon for the US and Global markets.
Prior to joining NBCUniversal, Blacker served as Vice President, Multicultural & International for AOL Media Networks. There he created AOL’s first marketing, sales and research strategies for the U.S. multicultural market and assisted the development of AOL Latino, AOL BlackVoices, AOL Japan, AOL Germany and AOL Latin America.
In 2021, Blacker was one of 30 senior revenue, advertising and tech executives to be included in Variety’s Valleywood Impact Report and has won multiple awards for his pioneering work over the past 20 years. A strong believer in the importance of education and community service, Blacker is on the National Board of the Posse Foundation and has been the Chairman of Posse Miami for over a decade. He is a graduate of Cornell University and speaks both Spanish and Portuguese.
President, Peacock and Direct-to-Consumer, NBCUniversal
As President of Peacock and Direct-to-Consumer, Kelly Campbell is responsible for growing and elevating NBCUniversal’s streaming business and spearheading go-forward strategy for the platform. In her leadership role, Campbell oversees teams across programming, marketing, product, technology, partnerships, and data sciences that together support NBCU’s direct-to-consumer portfolio.
Prior to joining Peacock in October 2021, Campbell was President of Hulu, where she led the SVOD and live-TV streaming businesses, following a role as Hulu’s Chief Marketing Officer, where she guided overall marketing and drove Hulu’s strategic brand vision and voice. Prior to joining Hulu, Campbell spent more than a decade at Google in marketing leadership roles across the Google Ads and Google Cloud businesses.
Campbell is a graduate of Harvard Business School and Vanderbilt University. A respected leader and innovator, Campbell has been recognized as one of Business Insider’s Most Innovative CMOs, the Adweek 50, AdAge’s Women to Watch, FierceCable’s The Fierce 50: Executives Reshaping the Business of Pay TV, and Forbes’ Most Influential Global CMOs.
Chairman, Entertainment Content, NBCUniversal Television and Streaming
Susan Rovner serves as Chairman, Entertainment Content, NBCUniversal Television and Streaming, where she leads creative strategy for original entertainment content across NBCU’s broadcast, cable and streaming platforms: NBC, Bravo, E!, Oxygen, SYFY, Universal Kids, USA Network and Peacock. Rovner reports to Mark Lazarus, Chairman, NBCUniversal Television and Streaming.
In her capacity as Chairman, Rovner oversees content teams tasked with development and current programming for scripted, unscripted, late night and specials. She also leads first-run syndication, which produces seven shows, including the Emmy Award-winning “The Kelly Clarkson Show.” As the head of content, Rovner manages key relationships with studio partners, both internal and external, as well as showrunners, producers and creative talent.
Rovner and her content team have played an integral role in greenlighting hit programming across NBCU’s entertainment portfolio, including NBC’s “The Thing About Pam” and “La Brea,” Peacock’s “Bel-Air,” “A Friend of the Family” and “Real Housewives: Ultimate Girls Trip,” and SYFY’s “Chucky” and “Resident Alien.”
Under her leadership, NBC finished the 2021-2022 season #1 in the 18-49 demographic for the 2nd consecutive year and 8th time in 9 seasons, with more shows in the top 20 than any other network. The network is home to the #1 unscripted series “The Voice,” the highest-rated night of dramas on television with “One Chicago,” and the #1 entertainment program in the 18-49 demographic with “Saturday Night Live.” Additional late-night hits “The Tonight Show Starring Jimmy Fallon” and “Late Night with Seth Meyers” are both #1 in their time periods in the demo.
On the cable side, Bravo ranks among the top 5 cable networks among the 18-49 demographic and boasts the most loyal and engaged audience across all of cable entertainment. The network is currently home to more than half of the top 20 reality series on cable. USA Network extended its streak as a top 5 cable entertainment network for more than 25 years and ranks as the #1 cable network in live premiere viewership for entertainment programming.
Rovner also oversees content development for NBCU’s talent deals with superstars including Miley Cyrus and Laverne Cox.
Prior to joining NBCU, Rovner was President of Warner Bros. Television (WBTV), the division of the Warner Bros. Television Group (WBTVG), which produces scripted dramatic primetime television programming for the five broadcast networks, premium/pay cable channels and on-demand/streaming platforms.
During her more than 20 years with WBTV, Rovner was instrumental in spearheading the company’s creative expansion to develop series for on-demand/streaming services and increasing its output for premium and basic cable, while maintaining the studio’s position as an industry leader in production for the broadcast marketplace. In addition to working closely with dozens of highly influential producers, highlights of series greenlit under Rovner’s tenure as President include “The Flash” and “Riverdale” for the CW, “Blindspot” for NBC, “Gotham” for Fox, “Westworld” and “Watchmen” for HBO, “You” for Netflix, “Shrill” for Hulu, “Queen Sugar” for OWN and “Ted Lasso” at Apple TV.
Rovner rose through the ranks at WBTV over a more than 20-year tenure at the company beginning in the drama department before being elevated to oversee development, and then rising to co-President of Warner Horizon Scripted Television in 2014. Early in her career, Rovner helped develop the long-running “Cold Case,” “The O.C.” and the critically acclaimed “Everwood.” As Senior Vice President of Drama Development, Rovner oversaw the development of some of the company’s most important and successful programs, including “The Closer,” “Fringe,” “Gossip Girl,” “The Mentalist,” “Nip/Tuck,” “One Tree Hill,” “Supernatural,” “The Vampire Diaries” and many more.
During her time with the company, 18 series developed by Rovner or that were developed under her leadership reached the 100-episode milestone: “The 100,” “Arrow,” “2 Broke Girls,” “Blindspot,” “The Closer,” “Cold Case,” “The Flash,” “Fringe,” “Gossip Girl,” “Gotham,” “Major Crimes,” “The Mentalist,” “One Tree Hill,” “Person of Interest,” “Shameless,” “Supergirl,” “Supernatural” and “The Vampire Diaries.”
Before WBTV, Rovner was Executive Director, Movies for Television, at ABC. She is also on the board of the NAACP Entertainment Advocacy Council, the Anti-Defamation League, the Barnard Board of Trustees and the Paley Los Angeles Board of Governors.