Live events are having a big moment fueled by younger audiences & emerging platforms. The top 100 most-watched telecasts of the last year were all live events.
In 2025 and 2026, NBCUniversal will account for more than 40% of the industry’s most anticipated big, live events.
Top Live Events
Why Live Matters
Immediate,
real-time reach:
41M viewers reached everyday
Sparks social conversations:
5.6B total social engagements, 96B total social video views, and 116B total social impressions
Unmatched engagement:
+21% more emotionally engaging/impactful vs. other content
2025-2026 Can’t Miss Moments
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